Real Choices at True Religion Jeans

Real Choices at True Religion Jeans Research Paper example
College
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Strategy can make or break the business. It’s in these strategies where the strengths and weaknesses of a company lie. All the business activities rest on this most important pillar…

Introduction


Denim is a huge industry with a very few entry barriers but an extensive and aggressive competition exists within the industry. An effective strategy is built on the basis of real choices and the SWOT analysis. True religion jeans have used a combination of both and have achieved success over the years. True Religion Jeans entered the market in 2002 and faced enormous competition. It used its strengths to establish itself and is now a well-known brand. It not only made the best use of the opportunities that were available, but instead created new opportunities for the brand.
True Religion Jeans is a luxury brand and charges a high premium for the products that it sells. It has a strong brand image of quality and class. The strength of True Religion Jeans lies in its differentiation point. What is delivered to its customers is something totally different from the other competing brands. At True religion Jeans stress is laid upon the classic style which follows the theme of Bohemian life and style. It has played along the lines and has used this different style as its strength. Not only this, but the brand guarantees a best fit to its customers. True religion jeans target the high-end consumer, but still provide with a lifetime guarantee of its products and in case of a malfunction provide its customers with a replacement policy. ...
Download paper
Not exactly what you need?

Related papers

Marketing Luxury Brands: The Case of True Religion Apparel, Inc.
True Religion Apparel, Inc., just like other luxury groups, targets its products at consumers on the apex of the rich scale. These self-chosen privileged consumers are essentially insensitive to price and prefer to use up their resources and time on items that are entirely lavishness instead of necessities. Due to these, prestige and luxury brands have dominated a firm and usually irrational…
Faux Fur for Real
Fashion directors and designers have been increasingly surprised with the ongoing trend of high end sales of faux fur products. Major online sites and retail stores inclusive of the high end designer brands as well as the mass market retailers have been showcasing huge stocks of materials and garments which look like cheetah, beaver or mink. However, the surprising points which the article depicts…
Analysis of Consumption Choices
The paper primarily analyzes purchase and consumption pattern of consumer (myself) as per the purchases made in two weeks’ period from 8th August to 21st August 2011. 2. Situational influences Purchase of goods made during the period could broadly be divided into four categories: convenience good; shopping goods; specialty goods; and unsought goods. While basic needs were responsible for…
Thornton's Strategic Choices
18 References 21 (Words 4997) 1. Introduction The identification of successful strategies is a key challenge for managers worldwide. Usually, the ability of managers to locate strategies that are able to respond to organizational needs is differentiated, according to the personal skills and perceptions. Also, each organization’s external environment is likely to affect, more or less, the…
Thornton's Strategic Choices
At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries. His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the…
UnME Jeans Essay
“Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” (Brent, 2011). Considering that the aim of the marketing strategy adopted by the company is to boost sales, it becomes evident that the section of funds allocated for television advertisements are not as effectively utilized as…
Real Estate
In tandem with some good prospects for other GCC states, such as Qatar which is expected to benefit from the real estate boom fueled by its hosting of the World Cup in 2022, Kuwait is seen as enjoying a boost to its real estate sector in general moving forward, with positive signs in 2012. Of the three segments, residential, investment and commercial segments in Kuwait, it is the residential…