Estimate the Market Size

Estimate the Market Size Case Study example
Case Study
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Running Head: Estimate the Market Size Estimate the Market Size [Writer’s Name] [Institute’s Name] Estimate the Market Size Determining and estimating market size is one of the essential components required while launching a new product or service. However, in this case, the market size would come under estimation for the product is Hopgood Theatre, located Noarlunga centre that is about forty-five minutes drive away from Adelaide in Country Arts South Australia.


Noarlunga centre is an attractive place due to the reason that it covers the residential, commercial and parkland region. Moreover, the recent growth and development is another feature that makes it an eye-catching place (City of Onkaparinga, 2011). Stage lives including the living theatre, concert and visual arts are one of the product types available at Hopgood Theatre. According to the statistics, it has come to conclusion that adults that age 15 years and above living in South Australia are the main stakeholders that have an interest in arts and theatre. In addition, approximately 38 percent of the people that makes up more than 2.5 million visitors attend cultural venues and events on yearly basis. Moreover, the people are also keen to come under involvement in cultural activities, which depicts the figure of over 225,000 people. Slightly over 25 percent of the children between 5 to 14 years are also involved in cultural activities (Australian Government, 2011). ...
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