Google or Yahoo? - Essay Example

Only on StudentShare

Extract of sample
Google or Yahoo?

After conducting an extensive study of the prevailing market share, features and services of Yahoo and Google, it can be concluded that Google gains a competitive advantage over Yahoo. Google has been able to increase their products and services over an elongated period of time by perfecting each one of them before stepping into newer domains. On the contrary, over diversified efforts and lack of a consistent vision has caused Yahoo’s efforts to be diverted in a wide range of services. Gmail offers greater storage and speed performance as compared to Yahoo mail. Google Adwords is based on more reliable and rewarding marketing strategies that help their clients to gain greater return on their investments. Greater coverage of Google helps their clients to cover a greater segment of web users. ...Show more


Google has been able to sustain a stronger position and retain greater number of web visitors due to the adoption of innovative strategies and effective decision making, as compared to Yahoo. This paper shall highlight some of the factors that have enabled Google to gain competitive advantage over his competitor, Yahoo…
Author : lednerhershel
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Google or Yahoo?"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Strategy for a Nuclear Power Plant Development Proposal in Sizewell C
Political Political factors largely play an important role in the success of a nuclear plant. UK appears to be in a favourable position considering the fact that the nation boasts of a strong, stable and democratically elected government.
5 pages (1250 words) Essay
Analysis + personal experience - "Is Google Making Us Stupid?" by Nicholas Carr
Published in the edition of July/August 2008, “Is Google making us stupid” by Nicholas Carr was the cover story of The Atlantic magazine pointing out the exceedingly grave effects on cognition from the use of the internet. The main focus of the article is on the harmful effects of the internet on a person’s cognition which reduces the capability to concentrate, ponder, and contemplate.
3 pages (750 words) Essay
Should Companies google Applicants or seek Facebook Profiles in the Hiring Process?
The information is freely available to all the internet users and not restricted to be used for some specific purpose; rather it can be used for any requirement. Kennedy and Macko (2007) stated figures that were recorded in 2006 and stated that around 27% of employers tend to Google their candidates or search for their profiles on social networking sites.
3 pages (750 words) Research Paper
Google is Making us Stupid
In this age, and time information has become monumental in quantity. In fact, one can find out answers to anything ranging from, the best way to format a hard drive to the best method of committing suicide. The title of s article is Google making us stupid poses a pertinent and decidedly relevant question.
3 pages (750 words) Essay
Is Google Making Us Stupid?
Carr is right when he argues that the Internet and social networking sites have changed the way people think. This is because having access to information faster through the use of the Internet has contributed to significant changes. For instance, many students nowadays use Internet for carrying out research studies.
8 pages (2000 words) Essay
Research and analyse Google company
According to Morrow, “2004 marked the time that the company went public.” The core founders of the organization were Larry Page and Sergey Brin (Morrow, 2013). They had their foremost encounter during an academic tour. The founders formulated the organization through their professional expertise.
3 pages (750 words) Essay
Google Behavio
As with any very large firm, the extent of growth that can continue to be realized is limited; accordingly, it is up to key aspects of the firm’s acquisitions department to continually be on the lookout for new and exciting technologies that can help contribute to Google’s continued prominence within the market.
4 pages (1000 words) Article
Is Google Making Us Stupid?
6 pages (1500 words) Essay
BritFly,an established uk based airline, is planning its marketing strategy for the next 3 years in a very competitive market. one key objective is to grow the business. using a model,such as the Ansoff Matrix, identify and discuss the possible growth ...
The promising future potential of the Airline provides a clear strategic focus in order to sustain the foundation. The objective of the following analysis is proposal of marketing strategic growth plan for the next 3 years for British Airways, with
3 pages (750 words) Essay
Competitors/Subs-Price Course Project
The Ford Mustang is available in several models starting from the basic range model to the augmented model. In keeping up with competitions and the changing market economies all over the world GM have currently invented retro Camaro in a bid to
4 pages (1000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email