StudentShare solutions
Triangle menu

Market Analysis- Opening a Tapas Restaurant in Pearland Texas - Research Proposal Example

Nobody downloaded yet

Extract of sample
Market Analysis- Opening a Tapas Restaurant in Pearland Texas

The inhabitants are financially well off and they live in good lifestyle. Thus, this area provides a good atmosphere to start a Tapas Restaurant. “Pearland is on its way to becoming the next major employment center in the Houston region” (Living in Pearland par. 1). Thus, it transpires that the city offers a highly conducive environment for launching a new restaurant, which can operate well in this region due to several factors. The population growth in this town shows a high market potential of Tapas Restaurant. Pearland is near to Hobby Airport and therefore the restaurant can cater to tourists and business people who travel to this area. Pearland Park and restaurant is one of the main attractions of Pearland city. Besides, Pearland Art League can be another potential source of market for the restaurant as it invites several people round the year for many functions. These are the market potential in Pearland. The restaurant has competitors there such as Pear Tree, Santa Barbara Italian Restaurant and Busy Bee Cafe etc. The potential target customer groups for Tapas Restaurant include the employees and visitors of Texas Medical Center, Johnson Space Center’s workers, visitors to Pearland Park and Hobby Airport etc. Besides, there are several well established families living in the area. Since there are no outlets of Tapas Restaurant in this region, Pearland City is a potential market for opening such a restaurant. This restaurant’s target customers are youth and upper middle class people. Target market identification involves the process of determining the group of potential clients from the inhabitants of a community, which may comprise several sections. Once this is done, the firm concerned has to make sure that they are in position of gratifying the desires and requirements of each section. Marketing aims, which add to the achievement of the general industry objectives should be recognized for all target markets. The objectives must be in quantitative language, should indicate the target market and must also point out the period within which the goals must be attained. 3. Provide a brief description of a Tapas Restaurant: The idea of opening an outlet of Tapas Restaurant in Pearland Texas is a really valid proposal in the rapidly evolving service market. Food offered by Tapas restaurant is very clean, delicious and healthy Spanish cuisine. Restaurant business is one of the cornerstones of US financial system. Besides, it is also the country’s highest private sector segment that generates the annual financial impact of $1 Trillion. The restaurant business contributes considerably to the financial system and employs around 15% of the tri-state area's employees, attracting millions of clientele yearly, and is one of the fastest increasing financial sectors. In the Tapas restaurants the entire meal is an amalgamation of bite sized snacks, with less concentration on foodstuff and are designed to promote conversation among customers. “Many Americans have a taste for Spanish food, so knowing what is a Tapas restaurant has become a necessity. Tapas restaurants are known for serving small, often bite size snacks that can be consumed hot or cold, and similar to appetizers” (Khalid par. 1). Tapas restaurants have sprung up all around the earth, providing a various choice to eating huge, heavy meals or foods and offering the customers a chance ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Analysis- Opening a Tapas Restaurant in Pearland Texas Research Proposal”, n.d.)
Retrieved from https://studentshare.net/marketing/46669-market-analysis-opening-a-tapas-restaurant-in
(Market Analysis- Opening a Tapas Restaurant in Pearland Texas Research Proposal)
https://studentshare.net/marketing/46669-market-analysis-opening-a-tapas-restaurant-in.
“Market Analysis- Opening a Tapas Restaurant in Pearland Texas Research Proposal”, n.d. https://studentshare.net/marketing/46669-market-analysis-opening-a-tapas-restaurant-in.
  • Cited: 0 times

Summary

Subject October 08, 2011 Market Analysis: Opening a Tapas Restaurant in Pearland, Texas 2. Analyze the market for this type of restaurant, and provide a detailed description of target customers: Pearland is a fast developing city of Texas and is located near to Texas Medical Center and Houston region…
Market Analysis- Opening a Tapas Restaurant in Pearland Texas
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Market Analysis- Opening a Tapas Restaurant in Pearland Texas"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Benefits of Opening a Franchise Hospice Facility vs. Non-Franchise
population.” This tells of the essence that the hospice industry is serving both customers and entrepreneurs of today. From an entrepreneurial view point however, debate continues to surge on the best form of having a Hospice Facility in place. Whereas there are people who argue for franchising hospice facility, there is another school of thought that believes that hospice facility should be started from the scratch.
6 pages (1500 words) Research Proposal
Business proposal for opening a new Apple store in Chile
In this proposal, the researcher will try to create a feasibility report for opening an Apple store in Chile. According to Organization for Economic Co-operation and Development (OECD) report published in 2012, Chile depends heavily on its exports of metals and the business environment faces lack of competitive pressure which can bring innovation.
7 pages (1750 words) Research Proposal
Market Reseach
(Tiu & Crimp, 2000) Information from this research will be important in determining the success of the new product. This is largely because the company is likely to include this information in launching their product into the market. Most DIL consumers emanate from the professional segment; consequently, prices of this commodity were a bit on the high side.
16 pages (4000 words) Research Proposal
Marketing Plan for a New Restaurant
The restaurant and hotel industry has been developing day by day. Increasing competition and rising number of hotel visitors have made it more difficult for the hotel management to manage the quality of food, environment and innovations in their business.
9 pages (2250 words) Research Proposal
Market Analysis- Opening a Tapas Restaurant in Pearland Texas
The people here normally live in affordable houses and there are good schools in the city as well as its neighborhood. The inhabitants are financially well off and they live in good lifestyle. Thus, this area provides a good atmosphere to
6 pages (1500 words) Research Proposal
Market Research and Analysis
The main objective of this research paper is to define the advantages and disadvantages that the corporation has and how it links to the service quality offered by the gas station. Examining these components will
16 pages (4000 words) Research Proposal
Write a restaurant proposal
The restaurant will be a cozy upscale restaurant serving healthy and delicious Thai foods. The restaurant does not seek to serve a large number of customers, but seeks to specialize in offering specialized and personalized services to the clients. This strategy
4 pages (1000 words) Research Proposal
No Housing Around Texas Wesleyan University
ocated in a 75-acre campus and sits about one hundred and forty feet above the Trinity River, which puts it among the highest points that have been identified in the city of Fort Worth. Freese and Nichols Incorporated, which is a firm that specializes in architecture as well as
7 pages (1750 words) Research Proposal
Opening a new restaurant in New york
The company’s human resource will be set in order to cater for this purpose. A business plan is a very essential tool when an organization or individual are starting a business. A plan answers comprehensive list of questions that guide the organization
5 pages (1250 words) Research Proposal
Comments (0)
Click to create a comment
Let us find you another Research Proposal on topic Market Analysis- Opening a Tapas Restaurant in Pearland Texas for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us