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Market Analysis- Opening a Tapas Restaurant in Pearland Texas
Pages 6 (1506 words)
Student’s Name Professor’s Name Subject October 08, 2011 Market Analysis: Opening a Tapas Restaurant in Pearland, Texas 2. Analyze the market for this type of restaurant, and provide a detailed description of target customers: Pearland is a fast developing city of Texas and is located near to Texas Medical Center and Houston region.
The inhabitants are financially well off and they live in good lifestyle. Thus, this area provides a good atmosphere to start a Tapas Restaurant. “Pearland is on its way to becoming the next major employment center in the Houston region” (Living in Pearland par. 1). Thus, it transpires that the city offers a highly conducive environment for launching a new restaurant, which can operate well in this region due to several factors. The population growth in this town shows a high market potential of Tapas Restaurant. Pearland is near to Hobby Airport and therefore the restaurant can cater to tourists and business people who travel to this area. Pearland Park and restaurant is one of the main attractions of Pearland city. Besides, Pearland Art League can be another potential source of market for the restaurant as it invites several people round the year for many functions. These are the market potential in Pearland. The restaurant has competitors there such as Pear Tree, Santa Barbara Italian Restaurant and Busy Bee Cafe etc. The potential target customer groups for Tapas Restaurant include the employees and visitors of Texas Medical Center, Johnson Space Center’s workers, visitors to Pearland Park and Hobby Airport etc. Besides, there are several well established families living in the area. ...
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