Eco fueling marketing report - Research Paper Example

Only on StudentShare

Extract of sample
Eco fueling marketing report

The creation of utility, the power of goods and services to satisfy wants or needs, is of utmost importance to a marketer. For a service or product to be considered valuable in the market, it has to benefit customers and offer lucrative returns to a company (Boone and Kurtz, 2009, p. 5). Critical analysis of marketing strategies is required if a company is to attain utility for its products and services. PEST, SWOT, stakeholder, customer and environmental scan analysis must be conducted to appraise current business strategies and formulate recommendations for the establishment of new strategies or improving on current ones. E-cofueling, a company based in Brisbane, is the focus of this marketing audit report. The company, which dealing in the development and distribution of ethanol co-fueling of diesel engines, as well as development of viable emission technologies, was established in 2009.
Environmental scanning refers to the progressive process of gathering data regarding different phenomena in the market with a view to identify opportunities, as well as threats. As the current market remains active, changes are inevitable, which presents its fair share of threats and opportunities to a company. In order to carry out appropriate environment scans, a marketer must carry out extensive research and gather information pertaining social, technological, competitive, regulatory and economic factors that have a direct impact on market trends. ...
Download paper


Eco-fuelling Marketing Report.
In order for a marketing strategy to be deemed as successful, it has to have potential to generate gains to the company in terms of increasing sales quantities, as well as providing continuous competitive advantages against its competitors…
Author : schusterkailyn

Related Essays

Marketing Report
11 pages (2761 words) Research Paper
The marketing strategy of Blackberry
12 pages (3012 words) Essay
A suitable marketing plan for a football club
15 pages (3765 words) Coursework
Marketing Report
12 pages (3012 words) Essay
Marketing Report
12 pages (3012 words) Coursework
Marketing report
12 pages (3012 words) Essay
Marketing Report
6 pages (1506 words) Essay
Segmentation and targeting
1 pages (251 words) Personal Statement
W 4 A&S answer Marketing
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!