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‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. - Essay Example

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Masters
Essay
Marketing
Pages 11 (2761 words)

Summary

The current paper deals with the critical analysis of two research journals, i.e. ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. …

Extract of sample
‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al.

The study presents that Journal ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. is focused on examining the linkage existing between customer satisfaction and employee satisfaction. The primary intention of the Journal is to throw light on the gap observed in literatures, where the linkage between the two factors, i.e. customer satisfaction and employee satisfaction in relation to the overall organisational profitability were many a times depicted through qualitative means but lacked in a longitudinal analysis. Journal ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. was also focused on a similar research problem concerning the linkage between job performance and job performance affecting the organisational productivity. However, the primary intention of the Journal was not to fill a gap observed in the prior literatures, but was to indicate a strong relationship existing between the two factors and thus suggest various possible methods to deal with the linkage effectively in organisations. The Journal also aimed at motivating further researches by providing a strong cause based on the research issue identified. Therefore, even though a strong similarity can be observed in the insights of the two Journals, a significant difference can be observed in terms of the insights or intentions discoursed in these researches. ...
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