The Cheesecake Factory Marketing Plan - Research Paper Example

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The Cheesecake Factory Marketing Plan

This essay discusses that the Cheesecake Factory is one of the successful American stories. The company has bagged some awards like the 2010 Zagat award for best dessert and best salads, 2010 Halo gold award for the best cause marketing event, etc. The Cheesecake Factory is planning to expand its business over the next five years in around five countries such as United Arab Emirates, Bahrain, Kuwait, the Kingdom of Saudi Arabia and Qatar in the Middle East and North Africa, Europe, Russia, and Turkey. The country where the Cheesecake Factory can trade in is Europe. Europe market is expected to grow at an annual growth rate of 0.37% in 2008-2011. The top companies are expected to supply at a rate of 23%. The largest market is Germany with a total share of 25%. The company deals in with bakery products. They produce good quality of cheesecakes and involve a lot of innovation in their products. The new product to be launched is the ‘Green Tea Cheesecake’. The company target market is people who love to have bakery products, dessert. The environment of the hotel is such which makes customers love the place and its offerings. It s target audience is consumers right from a kid to elders people. The US has always experienced a deficit in the bakery products. Its trade deficit was large with Canada and Europe. The condition improved in 2002 where the import value stood at $685 million. Since then the US market has been growing in terms of bakery products. ...
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The firm that is analyzed in the paper is the Cheesecake Factory deals in providing its customer with food and cheese cakes. Its first restaurant was opened in the year 1978 in Beverly Hills. It has around 150 locations and they are just unique as they were in 1978.

Author : sgoyette

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