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Role of marketing in helping charities - Essay Example
Author : jreinger
Pages 10 (2510 words)
This research aims to evaluate and present the role of marketing in helping charities to achieve their objectives and political, economic, social and technological elements of the macro environment that are currently impacting upon the UK charity sector…
The focuses in this paper are on charitable organizations which, just like any other organization, need to be marketed to succeed in their operation. The urge to show ability to spend and compete favourably in the larger market contributes highly for the reasons for marketing. Owing to the ever dynamic marketing techniques and messages, the ancient techniques and approaches of the charitable organization have proved to be irrelevant for the success of these organizations. Similarly, as a result of the ever increasing numbers of channels that conducts marketing for various organizations, consumers have had the opportunity to acquire more information on different organizations. This has also resulted into people being selective on their taste and choice. The internet has been of great importance when it comes to enlightening them on the best choice to go for at any given time. This is because they have been able to get access to prices, quality, benefits and value cutting across a wide range of goods and services. For instance, various sites have contributed greatly in exposing various charitable organizations, and help them acquire supports inform of donations and contributions. In addition, many charity organizations have created websites in order to make such efforts effective and the need to indulge people in true dialogue rather than just simply broadcasting messages to them. One of the obligations for the success of this technique is the use of softer skills and collaborations; this must be accompanied by open sharing of information, honest discussion of views and goals amongst others. ...