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Essay sample - Consumer Behaviour in Malaysia
Pages 5 (1255 words)
Opportunities in Malaysian Consumerism Introduction An important sunshine industry in Malaysia today is the information and communication technology (ICT) industry. In the latter part of the 1990s, the Malaysian government has embarked on an ambitious project designed to make the country a future global leader in information technology by developing the information technology sector…
(Ndubisi 2006, p17) In order to be able to take advantage of opportunities and establish strong chance at competition in Malaysia, Australian exporters should be able to understand the dynamics of the country’s consumer market because Malaysian consumers differ significantly from those in Australia. An understanding of consumer behavior, particularly, can make a difference since it impacts purchasing behavior and, therefore, marketing decisions as well. In addition, the diffusion of trends such as technological and economic is also crucial to penetrate the Malaysian market. Culture and Consumer Behavior The relationship between consumers and consumer goods is driven by several variables. Culture is one of the most important of such. McCracken’s model, which explained the movement of cultural meaning, identify possession ritual, exchange ritual, grooming ritual and divestment ritual as what dictates individual consumer behavior in the process wherein meaning is constructed, structured and transferred in the flow of consumer goods. (Schiffman et al 2009) Ritual is the key concept at work here. ...
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