Opportunities in Malaysian Consumerism Introduction An important sunshine industry in Malaysia today is the information and communication technology (ICT) industry. In the latter part of the 1990s, the Malaysian government has embarked on an ambitious project designed to make the country a future global leader in information technology by developing the information technology sector…
(Ndubisi 2006, p17) In order to be able to take advantage of opportunities and establish strong chance at competition in Malaysia, Australian exporters should be able to understand the dynamics of the country’s consumer market because Malaysian consumers differ significantly from those in Australia. An understanding of consumer behavior, particularly, can make a difference since it impacts purchasing behavior and, therefore, marketing decisions as well. In addition, the diffusion of trends such as technological and economic is also crucial to penetrate the Malaysian market. Culture and Consumer Behavior The relationship between consumers and consumer goods is driven by several variables. Culture is one of the most important of such. McCracken’s model, which explained the movement of cultural meaning, identify possession ritual, exchange ritual, grooming ritual and divestment ritual as what dictates individual consumer behavior in the process wherein meaning is constructed, structured and transferred in the flow of consumer goods. (Schiffman et al 2009) Ritual is the key concept at work here. Consumption becomes a symbolic activity typified by steps, behaviors and actions that became constant, occurring repeatedly over time. This underscores how culture impacts consumers. Consumer products are symbols that represent what the consumers value in products and services or what the marketers communicate as value for the buyers. Karahana, Evaristo and Strite also explained how culture impacts behavior through their own theoretical model of culture’s influence on behavior. Here, behavior is driven by attitude and social norms, variables that are produced by cognitive beliefs, cultural practices and values. (p8) Pecotich and Schultz conducted a review of studies on consumer perception on brands in Malaysia. It was found that Malaysians display specific characteristics in their attitude towards products. Specific examples were provided. For instance, in brand selection on electrical products, Malaysians were found to be motivated by the perceived best brand, favoring prestige over a product that is simply thought of as efficient or works well. (p426) This is also congruent to the tendency of Malaysian consumers to patronize celebrity-endorsed products and their loyalty to brands. According to Kacen and Lee (2002), impulse consumer buying behavior now accounts for up to 80% of all purchases in some countries and that culture plays a part as consumers engage in sudden, compelling, hedonically complex purchase decision process that precludes thoughtful, deliberate consideration of all information and choice alternatives. (p163) The argument is that culture tempers impulsive buying. This is highlighted in Malaysia by the Islamic subculture, which in turn can best be depicted through the concept of halal. In Malaysia, halal, which means what is permitted, is the norm in Islamic consumption. Consumers and their consumption are subject to institutionalization regulated by the Ministry of Domestic Trade and Consumer Affairs. Fischer (2008) explained that halal informs and controls ideas and practices such as wearing of gold and ornaments, wigs and hairpieces; paintings; photographs, keeping of dogs; cleanliness; ...
Cite this document
(“Consumer Behaviour in Malaysia Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/49450-consumer-behaviour-in-malaysia
(Consumer Behaviour in Malaysia Essay Example | Topics and Well Written Essays - 1250 Words)
“Consumer Behaviour in Malaysia Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/49450-consumer-behaviour-in-malaysia.
Due to the fact that marketing involves symbols, such as written words and pictures, it is very necessary to ensure that those symbols match real-world human behavior. In this case, semiotics comes to great help. In addition, semiotics examines how people constitute perceptions that are the products of the surrounding culture in which people live and participate.
The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supply products and services more successfully as compared to the other competitors.
These subcultures of consumption are created in order to make it easy for the marketers to understand and target a particular set of customers with same preferences and norms (Schouten and McAlxendar, 1993). One of the emerging consumption subcultures in the today’s high tech environment is the online shoppers and buyers.
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
Though, prior to the 1990s widespread social scientific concern in the social, practical and cultural dimensions of food was trivial. In the perspective of a sociologist, the field involved a waning discussion on the characteristic of the appropriate meal and its function
Targeting and aiming the correct target market eventually helps the business succeed in selling its products and services.
Although, in the definition, we have given a general consideration of the target markets, it is still helpful to discuss the primary
Today the entire world is considered as markets by the marketers who are involved in global trade. Participating in the global trade has become a growing trend of today’s business scenario since global
This study helps organizations and marketing outlets in the formulation of their marketing strategies. The study enables them to understand some of the consumer aspects such as the psychology of how they think,
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities.
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behaviour of the consumers.
The findings of this research are based on the companies like Primark that are not aware of the ethical behaviour of the consumers. The
7 Pages(1750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Consumer Behaviour in Malaysia for FREE!