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Abercrombie and Fitch - Essay Example
Pages 3 (753 words)
Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister …
3). It markets its luxurious casual merchandise: including high quality outfits, personal care items and foot-ware and accessories. It has numerous locations in the US. It, however, has other additional stores around the world and is expanding internationally at an extremely high pace (Griffin 2008, p.369). It markets men, women and children outfits. The enterprise has kept itself on the limelight for its advertisement, philanthropy and profound involvement in numerous legal conflicts regarding clothing style, branding and employment activities. Product concept (core, actual and augmented product) The corporation designs high quality products that are durable, original in nature and innovative. Their products are additionally highly and properly engineered to meet the customer preferences and get an upper hand in the market in comparison with other similar companies. The company concentrates on creating superior merchandise and develops them over time to appraise performance and quality, while evading marketing myopia. Abercrombie and Fitch thus produce coveted merchandise, each of its own special kind. With adeptly resourceful designers employed by the firm, the corporation is able to capture the desire of the purchasers who opt to choose their products based on its innovative nature. With such a groundbreaking product concept, their business transactions turn out positively. ...