Essay sample - Abercrombie and Fitch

Free
Abercrombie and Fitch Essay example
Masters
Essay
Marketing
Pages 3 (753 words)
Download 1
Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister …

Introduction

3). It markets its luxurious casual merchandise: including high quality outfits, personal care items and foot-ware and accessories. It has numerous locations in the US. It, however, has other additional stores around the world and is expanding internationally at an extremely high pace (Griffin 2008, p.369). It markets men, women and children outfits. The enterprise has kept itself on the limelight for its advertisement, philanthropy and profound involvement in numerous legal conflicts regarding clothing style, branding and employment activities. Product concept (core, actual and augmented product) The corporation designs high quality products that are durable, original in nature and innovative. Their products are additionally highly and properly engineered to meet the customer preferences and get an upper hand in the market in comparison with other similar companies. The company concentrates on creating superior merchandise and develops them over time to appraise performance and quality, while evading marketing myopia. Abercrombie and Fitch thus produce coveted merchandise, each of its own special kind. With adeptly resourceful designers employed by the firm, the corporation is able to capture the desire of the purchasers who opt to choose their products based on its innovative nature. With such a groundbreaking product concept, their business transactions turn out positively. ...
Download paper
Not exactly what you need?

Related papers

Retail Marketing
Marketing dictates the ability of a retail company to grow. The concern of this paper is to investigate the retail marketing of A&F by evaluating the following areas merchandise range and assortment, marketing communication, store layout, design and visual merchandising, customer, and retail mix among other aspects that have led to the growth of the retail company. Merchandise Range and Assortment…
12 pages (3012 words)
Fashion retail marketing: The Abercrombie and Fitch and Burberry Australia
Many companies in the modern day opt for personalized retailing, and especially the fashion companies. The globalization of modern business has necessitated the use of different modes of retail marketing, with retailers exploiting any available opportunity. Currently, the internet is robust with fashion items being advertised by different companies. It is due to these developments that this paper…
11 pages (2761 words)
Global Marketing Strategy
This paper proclaims that the growing global marketing strategy demands that the next generation of organizational leaders get employees who have a large knowledgebase. Organizations are looking for a multiplicity of talents and experience. Such a workforce is known to maximize productivity and minimize organizational costs. …
7 pages (1757 words)
Promotion Coffee
The coffee shall be an ethically traded coffee, hence, it shall focus specifically on career-oriented individuals living in urban areas with relatively higher incomes. These individuals are socially responsible individuals who care about sustainability and environment and would not hesitate in paying a premium price for an ethically traded coffee. Due to the presence of cultural diversity in UAE…
5 pages (1255 words)
Diversity Plan for Abercrombie & Fitch
The teen apparel retailer has had consistent good performance in terms of profitability despite the challenging U.S. retail environment (Anna 2013). In order to increase its revenue, the company has put in place measures to ensure that it spreads out to international markets by widening its product portfolio. It is therefore imperative that the company should implement a diversity and inclusion…
5 pages (1255 words)
Consumer demographics and psychographics
Mission Statement The underlying mission statement reads, “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative fashion products.” Product Product from the new line is of top quality. The production concept and prototype have indicated that new denim trousers introduced by the company through its new product line possess distinctive…
7 pages (1757 words)
Abercrombie & Fitch Positioning Strategy
An analysis on Abercrombie & Fitch can show how it has positioned its brand, and how effective the strategy is. This can be done using the four P’s of the marketing mix as noted by Smith, (2013), namely product, promotion, place and price. A look at the product shows that it clearly stands out. There is a lot of competition in the clothing industry, but Abercrombie & Fitch has managed to…
3 pages (753 words)