The Buying Process Every product or service has a buying process, even digital products or services. In this assignment, we will research and analyze the buying process from business point of view for Smoothie Juice-maker, which is product that can be ordered online…
Problem Recognition From business or marketing perspective, this stage of buying process is very different from the consumer’s perspective. “With most customer buying process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled” (Tatum, n.d.). Consumers identify their needs at this stage and then search for the alternatives whereas online companies determine the needs of the consumers to provide them with their desired products and services. If a consumer places an order of Smoothie Juice-maker with an online company, the management of the company will recognize all needs and specifications mentioned by the consumer in order to provide him/her with the required product. At this stage, businesses look at various aspects of the requirements of the consumers to determine whether they are able to fulfill the needs of the customers or they will have to refer the customer to some other online company. Consumers place their orders online to a company based on their needs and requirements and the company examines the orders to make it put whether they can be fulfilled or not. This stage holds great importance in the overall buying process because at this stage, a company determines whether it can move on with the rest of the buying process or not. Continuity of the buying process depends on the requirements of the consumers. ...
Search and Determination of Alternatives Searching and determining the alternatives is the second stage of the buying process from business perspective. Once a company recognizes the problem, the time comes to search for the possible alternatives. The search for the alternatives is the most significant difference between the business and consumer buying processes. From consumers’ perspective, search for the alternatives mean searching for the companies that can provide the desired product to the consumers whereas from business perspective, searching for the alternatives means selecting the best source, which can provide the product to the intended customer. Some companies use courier services to deliver the products whereas some companies make use of their own salespersons for the delivery of products. For the delivery of Smoothie Juice-maker, the online company can search for the sources, which can deliver the product while reducing the expenses of product delivery for the company. A company prefers to use such suppliers for the purpose of delivery, which are located near the destinations of the products. The reason is that such suppliers are usually less expensive as compared to the distant suppliers. Evaluation of the Alternatives Evaluation of the alternatives is the third step included in the buying process. From consumers’ perspective, this step involves evaluation of all those companies that can provide the highest quality product to the customer at a minimum cost whereas from business perspective, this step is dedicated to the evaluation of all those sources, which can deliver the product at the minimal cost. In case of online buying process, companies evaluate ...
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(“Marketing: The Buying Process Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
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(Marketing: The Buying Process Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Marketing: The Buying Process Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/49545-the-buying-process.
In other words, the organizations have come to an observation that the buying patterns of the consumers and their decisions have altered over the time. Moreover, the quantity of purchase and the types of products in purchasing have come across the shifting in the consumer buying habits.
This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the market. In this regard the role of consumer behaviour plays a critical role as it largely includes the thought process of the consumer while making the purchase decision for buying a new product.
consumers exhibit predominantly rational characteristics. Buying decisions, however, are affected by hedonic factors that are emotional in nature, and also by other considerations such as age group, financial capability, and the capabilities and image of the mobile phone model being offered.
How has the web helped the businesses develop For that one needs to understand a few jargons:
Since marketing is a world wide issue and every firm wants to grab the maximum out from its customers and tries to either maintain or expand its customer base. Our concern is about those women who undertake household responsibilities to their max that is they do not depend upon other sources to look after their brats and have an appeal for raising them in a healthy and caring environment.
Primarily, assumed risk can be lessened by a search for product reviews prior to the purchase. Moreover, the consumer can transfer from one form of assumed risk to another form that is of less effect on the understanding of purposes if this technique is unsuccessful. Also, the buying transaction can be delayed, hence postponing a risk scenario.
The various methods, which they use in selecting and securing the disposal of ideas, experiences, services, and products. In addition, the various impacts these processes have on society and consumers.
Online products like any other products or services have a buying process. The process involves comparison of different products in terms of quality and price, or information in the case of books (Consumer Reports, 2013).