Qantas Consumer Behaviour Theory

Qantas Consumer Behaviour Theory Case Study example
Masters
Case Study
Marketing
Pages 3 (753 words)
Download 0
Qantas Consumer Behavior Theory s Table of Contents Qantas Consumer Behavior Theory 1 s 1 Table of Contents 2 Strategic Planning Theory 3 Concept 3 Benefits It Obtains Strategically 3 Positioning Theory 4 Concept 4 Benefits It Obtain Strategically 4 Customer Value Theory 5 Concept 5 Benefits It Obtains Strategically 6 Recommendations 6 References 7 Strategic Planning Theory Concept Strategic planning is regarded as a methodical procedure of imagining an anticipated vision, and converting the vision into extensive aims or purposes and developing a structure of phases to attain it…

Introduction

The major purpose of using strategic planning concept is to help organizations understand how they can compete in future (Kotler & et. al., 2007). Benefits It Obtains Strategically As the customers’ demand for air travel has increased after the year 2000, several airline organizations have provided discounted fares for travellers. Thus, to survive in the airline industry, Qantas applied the strategic concepts in their operations. The first strategic move was to acquire ‘Impulse’ in the year 2001. It has provided the benefit of using Impulse’s low operating expenses. The second strategic move was to take advantage of breakdown of one competitor, ‘Ansett’ in the same year. It has provided the benefits of capturing large market share (Bamber & et. al., n.d.). In reaction to the fierce competition from Virgin Blue, Qantas has introduced an inexpensive flight named ‘JetStar’. ...
Download paper
Not exactly what you need?

Related papers

Consumer behaviour
The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the…
Consumer behaviour
The key role of an advertisement is to bring about a positive change in attitudes of consumers towards a brand, which is accomplished by first creating an awareness regarding the brand, followed by communicating a positive message about the same, in a manner which appeals to the sensibilities of the target consumers. The information included in the advertisements exposes the consumers to a variety…
Consumer Behaviour
It specifically aims at integrating both theoretical and practical approaches to render a holistic understanding of the probable impacts. The paper in this connection aims to focus on a consumer branded company like Dulux. Marketing mix elements of the company would be studied along different parameters related to product, brand, advertising among others top reflect their impacts upon the buying…
Consumer Behaviour
Consumer behaviour, hence, entails understanding different attitude and behaviour of the consumers along with exploring factors having impact on these attitude and behaviours (Peter and Olson, 2008). For the purpose, various theories and models have been derived to somewhat provide generalised guideline impact of these factors on consumer buying behaviour (Hawkins & Mothersbaugh, 2009). Businesses…
CONSUMER BEHAVIOUR
A broad yet thorough understanding of consumers and their consumption patterns are crucial for an organization to thrive in the environment. Consumer behavior is an interaction of various factors that affect the process of consumption, within the buyer’s themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present…
Consumer Behaviour
Many enterprises jumped in on this opportunity and took on local manufacturing of e-bikes, importation and selling of e-bikes and other related industries. The challenge for these businesses is how they will stay afloat as the number of competition rises. In venturing into a business, one must first do a strategic planning and come up with a feasibility study or business plan so as to guide the…
Consumer Behaviour
Meanwhile, there are varieties of other factors that influence the purchases of buyer such as social, personal, cultural, and psychological (WALTERS 1978). (1)Cultural/Environment Factor The environment in which a business operates influences consumer behaviour. Clients are always attracted to clean and healthy places. With this knowledge in mind, advertisers can put emphasis on the cleanliness of…