StudentShare solutions
Triangle menu

Marketing management for the service industry - Lab Report Example

Nobody downloaded yet

Extract of sample
Marketing management for the service industry

Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand. It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang. The company operates in a numbers of countries including Singapore, Australia, Indonesia and Thailand where it has established a strong presence. As a result of its success especially in providing quality services in an environmental friendly manner, in addition its marketing strategy, a case study on the company is going to be analyzed, researched. An analysis will be offered in relations to the company’s services and marketing strategy. B. Facilities and Services of BTR Banyan Tree Resorts (BTR) currently offers a wide array of facilities and services that can constitute to a luxury resort experience. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services. A luxurious resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. In relation to this, the following discussions identifies the services and facilities at BTR and provides the justifications for the reasons why the two (services and facilities) constitute to a luxurious resort experience. B1. Facilities The BTR resorts around Asia offer a variety of facilities that enhance the experience of clients to a whole new level. First and Foremost, the resort’s units are mostly constructed on natural environments that involve making minor adjustments such as including a few added artificial features or removing a few natural features. This is, when the units are constructed, it involves removing a few of natural aspects that might not provide a comfortable experience and at the same time, add a few artificial aspects such as electricity lighting among others. This in addition with the use of local furnishings created from local materials constitutes to a natural, peaceful, relaxing and enjoyable experience. The location and construction of the resort units is usually one of the key contributing factors of a luxurious resort experience that most hotels in crowded and noisy cities are unable to provide. This feature is in line with the company’s vision and mission of providing clients with an experience that meets their five senses and most notably, their smell, sight and sound where breath taking view and breezes offer an unforgettable experience. Secondly, BTR offers spa galleries that are branded as Banyan Tree spa. This facility is one of the most exquisite features in the resort and guarantees its clients a memorable and luxurious experience. The fourth sense of touch and personal rejuvenation are experienced by clients is a courtesy to this facility. In addition, the type of products, level and quality of expertise offered by the staff in these facilities make the experience more unforgettable, luxurious and enjoyable. For the sake of this facility, BTR has an academy where it trains local experts for different services and most notably the massage services. Thirdly, BTR especially in its Banyan Tree Phuket Resort has a Banyan Tree Gallery brand concepts that are closely associated with the spa facility, where it is mainly concerned with retailing massage oils, skin and body lotions among other products. These ...Show more


Name Date Marketing Management Contents Page Page A. Introduction 3 B. Facilities and services of BTR 3 B1. Facilities 4 B2. Services 5 C. The Analysis of Marketing Strategy 6 C1. Planning 7 C2. Formulation 7 C3. Implementation 8 C3a. Product (service) 9 C3b…
Author : ferne44
Marketing management for the service industry
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the lab report on your topic
"Marketing management for the service industry"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Booking system
There is a need to introduce new booking system in the industry to ensure that customers receive the various services they request in time. The system will also ease the work that many workers do, and hence making their work easier. For the tourism industry to improve its competitiveness in the market, it must come up with new management methods and adopt emerging information technology.
4 pages (1000 words) Lab Report
Operations management
Hotel Operators in choosing to operate Budget or Luxury Hotels have to define strategies that will ensure profitability, but the nature of operations, and the services provided, differs in terms of quality, speed, reliability, dependability, cost, and flexibility from an Operations Management perspective.
10 pages (2500 words) Lab Report
SABMiller Strategic Marketing Plan
Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.
4 pages (1000 words) Lab Report
High Staff Turnover in Healthcare Industry
(Name) (Tutor’s Name) (Date) Research Proposal Topic: High Staff Turnover in Healthcare Industry Purpose of the Research The major purpose of this research is to identify a real life case and to solve a particular problem addressed. For this research, staff shortage issues and its effects on healthcare with specific focus on the Spartanburg Regional Medical Center will be discussed.
3 pages (750 words) Lab Report
Comparing two business plans
Daily Perc Cafe is a beverage retailer. It is a breakfast and lunch cafe providing outdoor concept to the customers for relaxing and having fun. The Watertower Cafe is full service cafe/restaurant situated in Sweet Auburn District in Atlanta. The study reflects the strengths and weaknesses of their business plans.
6 pages (1500 words) Lab Report
Marketing communication plan
This is the main reason why the proponents chose Bosch as its brand name. The US has responded warmly to its every innovation and as we grow into the modernized century, technological advances in a new
7 pages (1750 words) Lab Report
Managers, Management and the Management Environment
The scope of management in an organisation is therefore formulating strategic short-term and long-term plans, organising the resources needed to achieve the set plans, recruiting staff, coordinating and
12 pages (3000 words) Lab Report
Wine Industry Association of WA
Wine tourism has become one of the biggest attractions in these places. Australia has taken a great initiative towards the development of the wine education centers. The wine
5 pages (1250 words) Lab Report
Marketing management for the service industry
It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang. The company operates in a numbers of countries including Singapore, Australia, Indonesia and Thailand where it has established a strong
8 pages (2000 words) Lab Report
Sustainable industry analysis
The company was the first manufacturer of electric cars during the early decades of the 20th century. Though operations for the company ceased as a result of stock market crash in 1930s, the production of the Detroit electric brand was revived in
3 pages (750 words) Lab Report
Comments (0)
Click to create a comment
Let us find you another Lab Report on topic Marketing management for the service industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us