Marketing management for the service industry

Marketing management for the service industry Lab Report example
Lab Report
Pages 8 (2008 words)
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Name Date Marketing Management Contents Page Page A. Introduction 3 B. Facilities and services of BTR 3 B1. Facilities 4 B2. Services 5 C. The Analysis of Marketing Strategy 6 C1. Planning 7 C2. Formulation 7 C3. Implementation 8 C3a. Product (service) 9 C3b.


Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand. It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang. The company operates in a numbers of countries including Singapore, Australia, Indonesia and Thailand where it has established a strong presence. As a result of its success especially in providing quality services in an environmental friendly manner, in addition its marketing strategy, a case study on the company is going to be analyzed, researched. An analysis will be offered in relations to the company’s services and marketing strategy. B. Facilities and Services of BTR Banyan Tree Resorts (BTR) currently offers a wide array of facilities and services that can constitute to a luxury resort experience. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services. A luxurious resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. ...
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