NEWSPAPER SHOULD NOT BE PRODUCED IN US Author (Your (Your Date due 1.1 Introduction Newspaper has proved to be one of the important medium of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country…
introduction of internet and television have greatly affected business of newspaper. People can easily find information in relation to a business proposal or advertising by browsing through internet. In this situation why one will prefer to buy newspaper. Therefore, newspaper profits are declining very rapidly. Present condition of economy proposes that newspaper should not be produced mainly in US because many audit reports have shown negative financial condition of the industry and its popularity is fading day by day. Therefore, it will be suitable to stop producing newspaper and promoting this phenomena more on the basis of internet or other electronic devices (Abbott Jez, 2010). 1.2 Reasons There are many reasons which support this idea that newspaper should not be produced in US. Some of which are described below: Affect of internet and television By 1990s till present news are made available 24 hours on television channels. Introduction of internet have opened new challenges for the business world. News is updated on daily basis through internet. These two mediums have reduced the usage of newspaper in many parts of the world including US. Payment circulation of newspaper has been declined as compared to the revenue collected through advertisement on internet. There has been a major shift from print media to new media. This has lead to decline in the profits of newspaper. Most of its revenue goes to electronic media (Plambeck Joseph, 2010). Global warming Reading newspaper has less affect on global warming as compared to reading news online. Creating newspaper is more overweight as compared to powering computers. If one is reading newspaper for 30 minutes, it will have less impact on global warming as compared to reading news online. Newspaper circulation falls Newspapers in US are continuously at stark, its circulation is declining very rapidly, and as compared to last year, circulation of newspaper has reduced more by 9%. In accordance to Audit Bureau of Circulation sales of newspaper in US have dropped by 6.5% in the last six months in 2010 and weekly sales have been reduced by 8.7%. These results were generated by combining all the individual newspapers in US. Newspaper circulation was in decline since many years, but majorly it was affected by recession after 2008. The main reason for this decline is internet. Many publishers have also limited their services in relation to the delivery. In past, publishers only had to cope up with cost incurred in printing, but considering the present scenario they have to manage losses related to circulation (Liedtke Michael, 2009). Some of the details in relation to the fall of circulation are: New York Times circulation dropped to 5.2% in last year and 8.2% on weekday basis. While Los Angeles Times declined by 7.6% and 9% on weekly basis. Changes in individuals behavior People taste and preferences keeps on changing. Presently, individuals are adopting technological innovations very rapidly. Even businesses are operating through electronic media rather than considering the traditional ways. In all developed countries mainly in US people are getting addicted to internet and mobile phones. They prefer to buy online rather than visiting shopping malls. Similar to that, news on daily basis is generated either through cell phone or computer devices. In this modern world every house have internet facility, if one have facility to see the news at home, why will they prefer to ...
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