Previously when a competitor tried to offer diamonds outside the De Beer’s central selling organization, De beer used to flood the market with similar strategy thus destroying the attempt of competitor pricing power so it was quite impossible for the competitor to operate outside the central selling organization.
O’Connell, Patricia. ‘The issue: De Beers’ multifaceted strategy shift.’ Bloomberg Businessweek. Jan. 2009. 11 Jun. 2012. ...
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(De Beers' Recommended Strategy Case Study Example | Topics and Well Written Essays - 250 Words)
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4 Pages(1000 words)Case Study
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