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Strategic Issue Marketing - Term Paper Example

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Strategic Issue Marketing

More industries are now having a global perspective of foundries hence transformation is very easy. New models especially those in semiconductors field that have a great impact in our lives, are very crucial for one's success a field like these. Initially it has been in AMD manufacturing arm they have great assets in the leading technology and manufacturing capabilities. Foundries vision is to be a first truly world semi conductor foundry, to harness the resources of the world in order to deliver maximum value to its customers and unlock the potential for innovation. Its mission is to create a customer experience, through collaboration, exceptional service, successful innovation, and excellence in manufacturing. Major buyers and competitors It has more than 150 customers with a span of over three continents, these have created a new avenue to innovate, to drive, and develop semiconductor technology. They have state of the art manufacturing centers in United States of America, Singapore, and Germany. The high volume and fast yield advance technologies facilitate its marketing. The footprint of this global manufacturing firm has a major support of research facilities. These have enabled the design and development of semiconductor hubs, in Asia, Europe, and United States. The companies have outsourced the paradigm of manufacturing. They are also looking forward to collaborate with other partners in the field. They are delivering a collaborative model for engaging customers. They offer a unique model of design using integrated device manufacturer. It is a model build using optimization of technology for low leakage and low yield. The major buyers for global foundries include multinational companies such as STMicroelectronics, IBM, Samsung electronics, Toshiba, and Renesas. They provide solutions to manufacture high metal gate technology. Their customers include all the largest semiconductors in the world. These companies are involved in the manufacture of technological products. Major competitors It is important to note that the organization’s competitors play a significant role in determining the trend of the organization. The major competitors of global foundries include Nividia, ARM, AMD, and other international manufacturers of microchips. Major forces Bargaining power of suppliers The power of suppliers comes in because of availability and concentration of suppliers. When the suppliers’ power is high, the switching cost is also high. Threat of new Entrants There is a low entry of new entrants in the market because barriers like investment capital investment, time, and money affecting the profits. The new entrants affect the foundry industry heavily, for instance the entrance of Germany and China in the foundry industry has let to USA lose some of its business. Bargaining power of buyers Customizing of products leads to bargaining power and low switching costs. Foundry industry should be aware of customers needs since they are the ones who determine the future prospects of the company. Almost everything in Foundry industry is a resource, VRIO analyzes its sustainability and performance. Rivalry among competitors The major rivals include Taiwan, United States of America, Germany, and Japan is committed in this growing industry and has high barriers of Exit. Availability of substitutes The availability of substitutes of the products manufactured by Foundries dents the ability of ...Show more


Foundries Foundries Introduction Foundries are world industries in a class of their own. It started business in 2009 with an objective to be a leading manufacturer in foundries. Within a short period, they had expanded their business with a secure and flexible supply…
Author : rbrekke
Strategic Issue Marketing Paper essay example
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