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Essay example - Enhancing the Marketing Plan
Pages 5 (1255 words)
Enhancing the Marketing Plan Introduction An effective marketing plan is essential for any organization to sustain in the competitive business environment. It is significant for every organization to plan the marketing strategy and implement it in efficient manner so that it can increase the sales and help the organization to make a strong position in the respective industry…
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Further, the macro environmental factors will also be considered in the paper to understand the significant trend which can impact on the business of the company. Company’s Competitor Geno's Sports Apparel deals in athletic footwear and apparel products and seeks to achieve higher sales and good brand reputation. The athletic footwear and apparel industry is considered as highly competitive as there are several big players in the market where Geno’s Sports Apparel operates. The major competitor of Geno’s Sports Apparel in terms of athletic footwear products is Finish Line which operates in the similar marketing segment. Besides Finish Line, Geno’s Sports Apparel also faces a direct competition from other athletic goods providing organizations such as Payless ShoeSource, Dick’s Sporting Goods among others. The major strengths of Finish Line, one of the biggest competitors is the ability to understand the preferences of customers and act accordingly. Thus, the company offers coupons and discounts to the customers to increase sales. Finish line is much concerned about promoting latest products to the customers. The major weakness of Finish Line has been the number of retail outlets. ...
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