Acer has been known for a long time as electronic producing company especially computer products. Recently, the company has entered the music product industry where its asserting is presence in the market by introducing unique and superior products in the market, hi-fi clear system being one of such products. To assert its presence in the music industry, Acer has embarked on market analysis mission for its hi-fi music system for business growth and increase in its market share. 2.0 Situational Analysis/ Opportunity Identification Situational analysis and opportunity analysis involves a clear definition of opportunities available to an organization’s operating environment both internally and externally and the challenges thereof (Stevens, Sherwood and Dunn, 1993, 7). This helps the managers to make appropriate strategic decisions to tap into the opportunities and overcome the challenges present. 2.1 Market Analysis Given that Acer group of companies has a global presence, it has a market potential to market its Acer hi-fi system to over 300 million middle and upper income class who forms its target market. This market segment has a higher purchasing power and superior tastes for high quality products. In addition, this market segment comprises technology literate individuals who are quick to adopt and use the product. Buyer behaviour shows a strong peer influence and appeal for quality features. Acer’s market intelligence shows that majority of the target customers have had experience with other Acer products in the past a factor the company seeks to utilize to capture a sizeable market share. Initial sales figures show that the company has the potential to grow its market share in this market segment given the unique and superior quality of its product. 2.2 SWOT Analysis The analysis process involves a critical review of the strengths and weaknesses focusing on internal factors on one hand and opportunities and threats addressing the external factors (Cheverton, 2004, 84). Detailed SWOT analysis is presented in the table below; Internal Factors Strengths Weaknesses Product offerings Capable of connecting to all of the devices on your home network and devices Unique sound quality and affordable Largely unknown compared to competitor brands Somehow sophisticated to some customers Acer brand Known for its quality Producer of affordable goods Not ranked among the top electronic companies Positioning problem Management Experienced in new product development and marketing strategies Understands the target market’s purchase behaviour patterns Slow to react to changes in customer demand Organizational structural challenges Market Huge global market of over 300 mn customers Better product adoption among target customers Strong tastes and preferences Rapid changes in demand Low adoption rates in some markets Human Resources Skilled manpower with strong product development, financial and marketing skills High turnover Financial considerations Revenue estimates are good given the margin/product Low cost of production ROI very promising Rising cost of raw materials and energy R&D Competent R&D teams Rapid dynamism in the music industry Capital and time intensive External Factors Opportunities Threats Consumer market High purchasing power Technologically savvy Rapid changes in tastes and
Marketing Analysis for Acer Hi-fi System Name: Class: Presented to: Date: Market Analysis for Acer hi-fi System 1.0 Introduction Technology advancement has greatly revolutionized the music industry as witnessed by rapid development of new products to suit the market needs, tastes and preferences of different market segments…
The IMC strategizes on the basis of JB’s current position and share in the retail market compared to its most significant rivals. The rationale for this approach is based on the reality that competition within the market is intense and therefore competing on the basis of mere product placement, availability and access needs to be complimented by communicating an image that attracts the target demographic of 18-30 years old.
The company has a code of conduct stating standards for the company’s attitude towards employees, customers and competitors. The code assists members to understand the standards of behavior and ethical values that apply to daily business activities. The reputation of the company is based on the values and standards that are set forth in the code of conduct.
During the financial year 2012, the current liabilities of the company JB-Hi Fi Limited has increased $93,543 thousand as compared to the prior year ending 2011. This represents an increase of around 27% during the financial year. The major increase has been represented in the figure of Trade and other payables of the company.
The paper reviews the management summary of Acer through a competitive landscape of the industry of the PC and peripherals by analyzing the company strategy, distribution channel, business model, and competencies in order to provide recommendations to the company.
Today Acer boasts of commendable rankings in the industry by being No. 4 in the Personal Computer market, No. 3 in the market for notebooks and No. 3 as a computer manufacturer in the face of huge competitors like Sony and others.
The rationale for this approach is based on the reality that competition within the market is intense and therefore competing on the basis of mere product placement, availability and access needs to be complimented by
is one of the very few countries in the West that showcase continued application of death penalty. This criticism is mainly because American citizens have a higher likelihood of encountering a crime as compared to citizens of other Western countries. The public debating
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