M&S Lingerie ad 'Socially Irresponsible'

M&S Lingerie ad
Masters
Essay
Marketing
Pages 4 (1004 words)
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M&S lingerie ad ‘socially irresponsible’ Marketing, as one of the most important aspects of a company, has a huge impact on society and usually has wider implications than simply advertising. This is one of the reasons why marketing directors need to ensure that their advertisements are socially responsible, and this is the main topic of this article…

Introduction

The article compares this image to another recently banned image used by Lynx, for the same sexually suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual imagery. This comes at a time when the Prime Minister himself is trying to uphold ‘family values’ and thus the advertisement industry is being required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as well as calling into question ethical theory and social responsibility for companies. ...
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