"Retailing Lessons from Loyalty Programs Around the Globe" - Research Paper Example

Free

Extract of sample
"Retailing Lessons from Loyalty Programs Around the Globe"

There are three target market audiences that CVs has created from their retail information system (RIS). The systems are Caroline, Vanessa and Sophie. Each audience identifies and refers to typical CVS customers, and shopper’s insights (Eder2005). The customers are categorized according to age and products that they buy most. Beauty plays a crucial role in CVS’ concept, with the aim of making an enduring connection with the customer at every stage in her life. Caroline in her 20s is new to career, newly married or single and has an active social life. Her main concern is beauty products. Having identified this customer profile, CVS will market beauty products and offer coupons to all customers who join the loyalty program, to attract them back to the store. Caroline will grow into Vanessa who is not consumed into fashion but is after preserving her youthful appearance. Vanessa grows into Sophie, who is, CVS’ most profitable customer. She is a regular pharmacy customer who shops for key OTC items. Maintaining a relationship with clients at every stage of life is crucial to CVS’ long- term profitability (Eder 2005). Accessing data retrieved from the loyalty pro gram enables CVS to create more particular decisions and improve on their services. CVS partnership with the HSBC bank has allowed customers to earn discount savings. ...Show more

Summary

Retailing lessons from Loyalty programs around the Globe Grade course 9 December, 2011 Discuss the CVS Extra Care Loyalty program and if the program is a source of shopper insights, which, can be leveraged in multiple ways in order to succeed…
Author : ukulas
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
""Retailing Lessons from Loyalty Programs Around the Globe""
with a personal 20% discount.
Grab the best paper

Related Essays

MKT3018 E-retailing
As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out
12 pages (3000 words) Assignment
E-retailing
In addition, it is identical to the business-to-consumer (B2C) transaction. However, the e-tailing framework started to work for a number of large-level corporations and smaller entrepreneurs in 1997 when Dell Computer Business stated that they have attained multimillion dollar orders through their website.
12 pages (3000 words) Assignment
Integrated Marketing Communications Plan for Volkswagen
IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
4 pages (1000 words) Research Paper
Retailing- Boots V Superdrug
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
19 pages (4750 words) Essay
Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 pages (3000 words) Article
Cinnamon Chex Retailing
It there fore means retailers have a direct link to the consumers in any supply chain. A failure in this channel of distribution leads to violation of consumer rights. Satisfied consumers are royal customers. Food production undergoes through this supply channel from the first stage of production to the last point of consumption.
4 pages (1000 words) Research Paper
Expansion of Diageo Paper
33). During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company have proper regulations and strong financial position to consider available expansion prospects.
10 pages (2500 words) Essay
Role of Promotion in Retailing
It attracts as well as encourages the consumers to use the product or the services a company is providing. Promotion of a product can be done through various sorts of sources such as advertisements, newspapers, television media and print media. To augment the product’s sale, incentives such as discounts and offers are given at the time of purchase (McGoldrick, 2002).
4 pages (1000 words) Essay
Retailing stores
The customer behaviour affecting the shopping trends is also studied within the context of the research. Understanding customer behaviours becomes essential in developing marketing strategies aimed at increasing sales volume in retailing outlets. The research aims at understanding the consumer behaviours in Saudi Arabia and Britain through undertaking a comparative research.
10 pages (2500 words) Research Proposal
Research the case of Corona Extra
With respect to generic market position within the US, Corona Extra employed the strategy of entering into contracts with local
1 pages (250 words) Case Study
Smoke detectors
As a point of departure the fundamental political risk facing most of the multinational companies engaged in the smoke detectors industry in Chile is the judicial unpredictability on matters concerning
2 pages (500 words) Essay
Task 2-5
(Mitchell Holt 2009) T-shirts are very common among the youth how happen to be the major of the university population in Hertfordshire. The demand and taste of T-shirts has been found to be always high among the student.
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT