Enhancing Customer Experience and Expanding Loyal Customer Base 13
Integrating New Media to Promote the Brand 17
The case study relates to ‘Just Us’ which began its operations in the year 1996 under the Co-operative Association Act. It initiated as one of the earliest fair trade coffee roasters in Canada. ‘Just Us’ evolved as a worker-owned and operated for-profit coffee co-operative that essentially imported, roasted and sold both wholesale as well as retail fair trade, organic coffee brought from fair trade authorised coffee manufacturers from different parts of the world. The main vision of the company is to be one of the leaders in the Fair Trade business focusing upon quality along with professionalism as well as innovation so that all its stakeholders would be benefited to a great extent (Just Us, 2012). Marketing planning at Just Us is significant because it will try to identify the various challenges that the company face and thus in light of the strengths and opportunities faced by the company, it will be aimed to focus upon how the company’s performance can be enhanced (Just Us, 2012).
The main objective of the study is to discuss the internal as well as external marketing environment of Just Us. The study will also entail the ethical issues that have been raised in the context of the case study. ...Show more
Table of Contents
Internal and External Environment of ‘Just Us’ 4
External Analysis at ‘Just Us’ 4
Internal Analysis 7
Ethical Issues Raised in Case 8
Significance of Product Life Cycle (PLC) 8
Problems Associated With Deleting a Product 12
The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
This case analysis mainly delves at critically analyzing the case of “marketing myopia”. Specifically, this paper aims at reviewing what principally causes the failure of business as suggested by Levitt (1975). From such marketing issues raised by Levitt, the marketing concepts, theories and frameworks are applied in this analytical review.
The strategy of the company is to provide priority to the employees in order to keep the customers happy and satisfied. Hence, the internal marketing strategy has helped the company to gain competitive advantage. An alternative strategy has been presented for further development of the company in this paper.
In addition, Goodby, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p.
Thus, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of
ases, these vital aspects may not be present when workforce is recruited and therefore, majority of workers will be encouraged and motivated to undertake career development programs. AusBank is one institution where various career development and management have been initiated
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
15 pages (3750 words)Essay
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