National Branding vs Private Branding - Essay Example

It is different from private or local branding, since private branding involves the name of the retailer. Most of the products in the world are recognized in the form of national branding. The producer follows the pattern of national branding since the producer intends to promote his brand by way of marketing and branding it. It is imperative on the part of the manufacturer or the producer of the product to follow this kind of branding as this allows the producer to sell its name directly to the consumers, which holds the greatest effect on their minds.

The work done by national branding in promoting the brand of the producer or the manufacturer is unprecedented. The national branding is the ultimate and real from of branding. It enthralls the people and allows for greater importance among the people who focus on the brand. “A brand placed on products that a large manufacturer has created for a smaller retailer. The smaller retailer places their own private brand label on the final good which was created by a third party manufacturer. Private branding is a cost effective way to gain access to producing a product without requiring a large manufacturing or design team.

” The retailer to market the retail organization does private branding. Let us look at an example. The company known as Apple sells Apple computers. When the products are shipped, the brand value carries the logo of Apple. However, once the company ships the products to the retailer, the retailer themselves add the label of their brand upon the box of the product. This form of branding done by the retailer is known as Private Branding. National branding and private branding are different sides of the same coin.

Some companies offer both types of branding for their products in order to provide end-to-end services. Apple is a prime example of this kind of category. They are providing an ecosystem, which includes retailing as well as production of the products.