Retail Marketers: Organic Food Products

Retail Marketers: Organic Food Products Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Retail Marketers: Organic Food Products The world is evolving, consumers are evolving. From knowing just what they want to knowing where they can get what they want, the consumer today is well aware and educated about the good and harmful effects certain products can have on their health…

Introduction

Another aspect is that the consumer is now more aware of what is harming the environment and what is protecting it. He knows that a lot of his activities is causing a depletion of the environmental resources and is harming the future generations. Man also now knows what kind of effect these activities are having on the other forms of wildlife in the world. Man is more compassionate now that he is aware of what his activities are doing to other living beings and is choosing to use natural products over polluting inorganic food items, even if he may have to pay more for it. Organic Food: The needs and wants of consumers Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”. (Frost 2011). People today say that they have forgotten the real taste of fruits and vegetables since they are just eating pesticide-infused foods that taste more like medicine than fruit. In the long run, this creates a health problem for all that consume it. Pesticides and insecticides cannot be good for anybody’s health. People are also slowly becoming health conscious and want to increase their lifespan. ...
Download paper
Not exactly what you need?

Related papers

Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey
With the aim to compare the Turkish and UK consumer attitudes and their behaviour towards organic products, this study was conducted. The findings would help the marketers and producers of organic food in Turkey particularly. Four objectives were laid out in Chapter I. Through survey questionnaires as the instrument for data collection, primary data was collected from Turkey. Data for UK was…
INFLUENCE OF LABELED ARTIFICIAL INGREDIENTS IN CERTIFIED ORGANIC PRODUCTS ON SALE
Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products? I have to rely on my supervisor when it comes to the implementation of the actual study most particularly in formulating questions in order to generate answers or responses from the respondents regarding their satisfaction…
Food Policy - milk and dairy products
Introduction With the never ending growth of world population there has been steady increase in the demand for food. Also in the last few decades there has been growth in harvest, increase in income of human beings and introduction of variety of dietary disciplines. In 2000, the ratio of demand and supply was such there was a decline in food prices. However, from 2004 onwards prices of most food…
Organic Food
Almost all food stores now carry organic food. The popularity of organic food stores has increased because of its rapid demand all around the world. “The Annual sales of organic products in the United States are topping anywhere from $16.3 billion to $29.7 billion”. (Selvon, 2012) The demand has increased due to its several benefits. Grocery retailers who consider the consumer interest and…
Marketing report for a company that produces health organic food products
200). To start with, is to develop a fresh product line which will aim at improving sales by at least 20%. Secondly, a “new and enhanced” commodity line to the already on hand customer base will be launched through conveying improvements and revisions. Furthermore, we intend to raise product awareness by at least 40% before the end of this year among the intended audience. Finally, carry out…
A new line of organic products for an existing company
It is to be stated that the devised marketing plan would eventually serve the company to accomplish its expected business targets in terms of introducing its new line of organic products successfully in different business markets. Table of Contents Executive Summary 3 Introduction 6 Evaluation of Current Business Prospects of the Organization 7 Need for New Organic Products 7 Market Analysis 8…
Marketing Plan for a new Organic goods company
In this proposed marketing plan, a particular fruit i.e. organic apple has been taken into concern for promoting in the current organic fruit business industry of the UK. Now, the company is intending to expand its business in the emerging UK food business industry. In this regard, the proposed marketing proposal for the company would focus on critically analysing different marketing research…