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Retail Marketers: Organic Food Products - Essay Example

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Retail Marketers: Organic Food Products

Another aspect is that the consumer is now more aware of what is harming the environment and what is protecting it. He knows that a lot of his activities is causing a depletion of the environmental resources and is harming the future generations. Man also now knows what kind of effect these activities are having on the other forms of wildlife in the world. Man is more compassionate now that he is aware of what his activities are doing to other living beings and is choosing to use natural products over polluting inorganic food items, even if he may have to pay more for it. Organic Food: The needs and wants of consumers Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”. (Frost 2011). People today say that they have forgotten the real taste of fruits and vegetables since they are just eating pesticide-infused foods that taste more like medicine than fruit. In the long run, this creates a health problem for all that consume it. Pesticides and insecticides cannot be good for anybody’s health. People are also slowly becoming health conscious and want to increase their lifespan. All these are just few reasons why people want to explore organic food as an option. The public’s view in most cases is in favor of this organic food. “The organic market…is driven by consumers who want to buy fresh… directly from the farmer. The leading supermarkets must take note of the public's wishes and increase the amount of locally-sourced organic food” (BBC 2004). Health is wealth Consumers today are very well aware of the truth in this statement. They know that there is no point in compromising your health in order to save a few bucks. It backfires and you invariably end up spending a lot more than you saved on doctor bills. Also, people are more health conscious today and would go for healthier food options like organic foods, it comes with a feasible or cheaper price tag. “60 % of the population would choose organic food if it was easily available and cost no more than conventional food.” (Williams 2002). They want to be fit so that they don’t have to depend on anybody in their old age. This is leading them towards using organic food products that is more healthy and safer than the synthetically grown food products. It has also been proved that organic foods have a higher content of necessary vitamins, minerals and help to boost one’s immune system as opposed to inorganic produce. This is an important factor to consider for the health conscious. Another segment that is gradually delving into organic foods is parents of younger children. In order to ensure their children are healthy and fit, and to avoid any kind of health problems, parents prefer buying organic food for their children. Go green The consumer is also very environment conscious today. He is aware of the harmful impact that pesticides are having on the soil, rivers and animals that live in them. Another factor is that organic farms do not cause pollution to the extent of non-organic ones. They are natural and so use lesser petroleum and other products that release fumes and make it difficult for all the living beings surrounding to survive in peace. This makes them ...Show more


Retail Marketers: Organic Food Products The world is evolving, consumers are evolving. From knowing just what they want to knowing where they can get what they want, the consumer today is well aware and educated about the good and harmful effects certain products can have on their health…
Author : vkiehn
Retail Marketers: Organic Food Products
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