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Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
Pages 8 (2008 words)
Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500 By Candidate’s Name 2011 FACULTY OF BUSINESS Executive Summary Automobiles are expensive items that are not mere tools for moving people because they must click emotionally with buyers.
Maintaining consistency in marketing messages in an era of information democracy with a judicious mix of old and new media to presents more visibility cheaply while pointing to an interactive website that helps consumers make their mind is the way to go for the Fiat 500. An advertising message that highlights the unique capability of the Fiat 500 to upgrade to an electric car delivered on billboards outside of retail stores, on buses and outside of underground stations will present heightened consumer interest cheaply to enhance the effectiveness of the marketing communications mix. Consumers can interact with a website mentioned on the advertisement to seek further information on the Fiat 500 electric car, with social media, print, email, etc. adding support as necessary. Contents Introduction 1 The Role of Communications in the Marketing of the Fiat 500 3 An Advertisement for the Fiat 500 7 Conclusion 8 Appendix A – An Advertisement for Fiat 500 10 Bibliography / References 12 (This page intentionally left blank) Introduction It is important that the planning and execution of all types of advertising-like and promotion-like messages selected for a brand, product, service or company satisfy a common set of communication objectives to support a ‘positioning’ cost effectively (Percy, 2008, Pp. 5 – 10). ...
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