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Trek Bicycles Paper - Essay Example

Summary

Contents Introduction 3 Trek Bicycles – Mission Statement 3 Trek Bicycles – Vision Statement 3 SWOT analysis 4 Competitor Analysis 6 Schwinn Bicycle Company 6 Giant Manufacturing Co. Ltd. 7 Electra Bicycle 7 Marketing Objectives 8 Proposed Marketing Strategy – Electric Bikes 9 Target Customers 9 Marketing Mix Recommendations 9 Product 9 Price 10 Promotion 10 Place 10 References 11 Introduction Founded as small family run bicycle manufacturing company, in Waterloo, Wisconsin, in 1976, Trek Bicycle Corporation today is one of the leading bicycles manufacturing company in the world with its overseas operations prominent in Japan and 7 European countries…
Author : geohermann
Trek Bicycles Paper essay example
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