Trek Bicycles Paper - Essay Example

Extract of sample
Trek Bicycles Paper

We believe in a better world (TrekBikes, 2012). Trek Bicycles’ vision is to make the world a better place by using bicycles as a tool. Bicycles are the most efficient form of human transportation. Trek Bicycles’ vision is to contribute to making a world a better place as use of cycles will help to combat climate change, help people to be fitter, reduces traffic congestion, and has many more positive effects. ...
Download paper

Summary

Contents Introduction 3 Trek Bicycles – Mission Statement 3 Trek Bicycles – Vision Statement 3 SWOT analysis 4 Competitor Analysis 6 Schwinn Bicycle Company 6 Giant Manufacturing Co. Ltd. 7 Electra Bicycle 7 Marketing Objectives 8 Proposed Marketing Strategy – Electric Bikes 9 Target Customers 9 Marketing Mix Recommendations 9 Product 9 Price 10 Promotion 10 Place 10 References 11 Introduction Founded as small family run bicycle manufacturing company, in Waterloo, Wisconsin, in 1976, Trek Bicycle Corporation today is one of the leading bicycles manufacturing company in the world with its overseas operations prominent in Japan and 7 European countries…
Author : geohermann
Download 1

Related Essays

Schwinn bicycles
4 pages (1004 words) Case Study
Marketing Paper
3 pages (753 words) Research Paper
Personal reflection on learning
4 pages (1004 words) Term Paper
research paper
4 pages (1004 words) Research Paper
International Gaming Research Paper The Philippines
4 pages (1004 words) Research Paper
research paper
3 pages (753 words) Research Paper
Intorduction to Marketing (Report on The National Trust charity
10 pages (2510 words) Assignment
Ethics Paper
5 pages (1255 words) Essay
Review Discussion of Chris Hackley (2013), Marketing in Context
10 pages (2510 words) Essay
Marketing and Promotional Tools
6 pages (1506 words) Coursework
logistics and distribution
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!