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Assignment example - Business Structures of the 21st Century: Grapple Mobile

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Masters
Assignment
Marketing
Pages 6 (1506 words)
Grapple Mobile is well known for its excellence in cross-platform mobile application development. The company’s patented operations make its production fast and cost effective…

Extract of sample

The company’s proprietary technology can translate simple web languages to native code so as to support multiple mobile platforms. Many of the applications developed by the Grapple Mobile works on hundreds of different handsets and the company charges relatively lower prices for its products. As Heatley reports, the Grapple has established a development team to design applications for companies like Nokia, BlackBerry, and HP; and this business segment offers significant growth and profits for the company. Inflow of Information The Grapple Mobile was founded by Jamie True. While analysing the organisational structure of the Grapple Mobile, it is clear that the Chief Executive Officer Alistair Crane regulates the management affairs of the company whereas the Chief Technology Officer Ed Lea oversees the project development activities of the organisation (Grapple). There are a large number of senior and junior application developers working in the company. It is observed that Ed Lea is the only person responsible for making sure that every project reaches its higher standard where client satisfaction can be adequately met (appsworld). From the company websites, it is clear that Grapple Mobile emphasises more on product features rather than managerial operations. ...
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