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Business Structures of the 21st Century: Grapple Mobile - Assignment Example

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Business Structures of the 21st Century: Grapple Mobile

The company’s proprietary technology can translate simple web languages to native code so as to support multiple mobile platforms. Many of the applications developed by the Grapple Mobile works on hundreds of different handsets and the company charges relatively lower prices for its products. As Heatley reports, the Grapple has established a development team to design applications for companies like Nokia, BlackBerry, and HP; and this business segment offers significant growth and profits for the company. Inflow of Information The Grapple Mobile was founded by Jamie True. While analysing the organisational structure of the Grapple Mobile, it is clear that the Chief Executive Officer Alistair Crane regulates the management affairs of the company whereas the Chief Technology Officer Ed Lea oversees the project development activities of the organisation (Grapple). There are a large number of senior and junior application developers working in the company. It is observed that Ed Lea is the only person responsible for making sure that every project reaches its higher standard where client satisfaction can be adequately met (appsworld). From the company websites, it is clear that Grapple Mobile emphasises more on product features rather than managerial operations. More evidently, the company has not yet developed an effective system for maintaining proper inflow of information. Currently, the organisation collects market information from industry news and other common sources like internet and television. The company does not possess a managerial framework to effectively process the gathered market information, and this situation adversely affects the operational efficiency of the Grapple Mobile. Every operational strategy of the firm is developed under the supervision of Adam Levene, the Chief Strategy Officer. The organisational practices indicate that Grapple has not established an efficient system to integrate external and internal management information. In addition, the company fails to effectively link its project development team’s requirements with managerial strategies. Since the company does not have a market research team or any other effective facility to observe market trends, the responsibility of market information collection is completely left to the function of the CEO and the Chief Strategy Officer. On the basis of information gathered from direct sources, they plan the company’s future marketing strategy. The Grapple’s management does not generally seek feedback from its technical departments; hence, the company’s strategies are not often adequate enough to provide competitive advantages to its project development team. Outflow of Information The organisational structure of the company reflects that its information distribution system is also ineffective as compared to its major competitors like Apple. The ineffectiveness of Grapple’s information distribution process across various organisational levels is mainly attributable to lack of a well structured Enterprise Resource Planning (ERP) system. The absence of a well ERP software application raises potential challenges to the long term sustainability of the company. From the current practices, the company mainly makes use of internet technology to distribute its various types of information. Although, internet is an effective media for the information distr ...Show more


Grapple Mobile is well known for its excellence in cross-platform mobile application development. The company’s patented operations make its production fast and cost effective…
Author : meghansmith
Business Structures of the 21st Century: Grapple Mobile essay example
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