AIDS is a Mass Murderer

AIDS is a Mass Murderer  Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Assess if the controversial ‘AIDS is a mass murderer’ advertisement campaign will be effective in creating HIV/AIDS awareness in a country or region of your choice. The advertisement campaign for creating AIDS awareness featuring Adolf Hitler has drawn much controversy upon its release…

Introduction

It’s spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse. The discouraging statistics pertaining to the spread o AIDS in Germany, is warrant enough for this bold provocation, the charitable group justifies. And there is some merit in their point of view. For example, “Germans need the encouragement - the facts about HIV rates in the country are alarming. Eight people become infected with HIV in Germany every day. Across the country, 60,000 people are living with HIV.” (Moore, www.time.com, 2009) This essay will assess if the campaign would be effective if it were to be run in the United Kingdom. While the image of Adolf Hitler generates lots of unpleasant feelings in Germans, it is more so in the United Kingdom. As part of the Allied forces, the UK bore the brunt of German aggression during the Second World War. Hence, the ad is bound to do better in the UK that what it did in Germany. Similarly, the image of Joseph Stalin and Saddam Hussein too does not sit well in the British audience’ mind, for the two were enemy personalities during the Cold War and the Iraq War respectively. ...
Download paper
Not exactly what you need?

Related papers

The advertising of condoms
It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive” (AskDefine, n.d.). Some others believe that it is derived from the Italian word guanto which means glove. Condoms are waterproof, elastic and durable and have been in existence for over 500 years. Generally condoms imply male condoms but female condoms are also available…
Mass media
There are many positive impacts of these sociological theories of mass media on the society and I will discuss these impacts in this paper. Conflict theory and functionalist theory are the major perspectives of social change. Firstly, conflict theory is based on class conflict. Conflict theory was written by Karl Marx. There are three major classes in the society that are upper class, middle class…
AIDS is a Mass Murder
This is how marketing is prone of understanding the health problems of people to address the behavioral aspect of it. Social marketing has been evolved into focusing entirely on benefiting the society. It pushes for non-profit based marketing. (MacFadyen, 2003).Social marketing itself ensures that the design, implementation and control of programs seek the acceptability of a social idea or any…
answer questions
Film covers motion pictures that entertain, enlighten, inspire, and educate audiences. Businesses place commercials of products in between films to appeal to consumers. The internet is an interactive electronic mass media tool and has the capacity of addressing global markets. It facilitates the transfer of information across vast geographical dimensions within a short duration. Blogs are websites…
The ideas and practices associated with marketing emerged in response to the challenges posed by mass production, and these idea
In addition, the adoption of marketing strategies in the face of increasing competition is discussed. The evolution of marketing On the advent of the factory, new products began to emerge while old products appeared in strikingly new forms. With the flooding of the market with uniformly mass produced products that were virtually indistinguishable from one another, branding was introduced to…
Mass Customization
The market is rapidly evolving as well as products; therefore mass customization will provide an effective means of capturing opportunities in e-commerce. Cameron (1998) stated that customers presently require high quality customized products at low prices as well as quicker delivery. It must be noted that mass customization requires an advance form of technology as well must be properly…
Case 5.1 Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores" pp 621-625 " Individual Case Study Report & Refl
This has provided significant information regarding the distribution policy and channel used by the company for the supply of jeans and other apparel products in the European market. Merchandising is quite essential for the success of the product in the market due to which it has also been considered in the study. The study focuses on the kind of merchandising actions that is essential for the…