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Marketing Planning - Essay Example
Author : boehmaliyah
Pages 6 (1506 words)
Marketing Planning: Product Life Cycle marketing model (Name) (University) (Course) (Tutor) (Date) Introduction In marketing planning, various tools and techniques are employed in ensuring that the planning process is both smooth and successful. The strategies adopted need to encompass models that make them effective in their implementation…
At this point, it is essential to note that customer satisfaction and sustained marketing of a product could still alter the life of a product in the market by extending its relevance. When marketing planning is considered in terms of the product life cycle aspect, there are two things that come into play and these are theories as well as practices regarding the marketing phenomenon and the characteristics of how viable the product may be regarded to be (Drummond & Ensor, 2001, pp.112-118). The whole argument is based on the fact that products generically do show a number of elements that are both abstract and concrete which do define the claims that a user has over the product, expectations on use, and the degree at which he or she is satisfied. This paper takes a look at marketing planning through the model of product life cycle. The organization in practice is Samsung. Analysis In marketing planning, product life cycle consist of five major phases. ...