We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Planning - Essay Example

Comments (0) Cite this document
Summary
Marketing Planning: Product Life Cycle marketing model (Name) (University) (Course) (Tutor) (Date) Introduction In marketing planning, various tools and techniques are employed in ensuring that the planning process is both smooth and successful. The strategies adopted need to encompass models that make them effective in their implementation…
Download paper
GRAB THE BEST PAPER
Marketing Planning
Read TextPreview

Extract of sample
Marketing Planning

At this point, it is essential to note that customer satisfaction and sustained marketing of a product could still alter the life of a product in the market by extending its relevance. When marketing planning is considered in terms of the product life cycle aspect, there are two things that come into play and these are theories as well as practices regarding the marketing phenomenon and the characteristics of how viable the product may be regarded to be (Drummond & Ensor, 2001, pp.112-118). The whole argument is based on the fact that products generically do show a number of elements that are both abstract and concrete which do define the claims that a user has over the product, expectations on use, and the degree at which he or she is satisfied. This paper takes a look at marketing planning through the model of product life cycle. The organization in practice is Samsung. Analysis In marketing planning, product life cycle consist of five major phases. ...
roducing a new product into the market because the product life cycle directly affects the sales volumes or performance (Hata, et al., 2000, pp.34-39). Samsung does take its product marketing planning through the above phases and when a product reaches the decline phase, it is re-engineered through R&D to extend its life cycle (Westkamper, 2000, pp.501–522). Figure 1: Product Life Cycle Product development phase This starts with the company finding and developing a new idea about a product. At this stage different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects (Rose & Ishii, 1999, pp.41-51). When a product does successfully go through the test market, it is introduced into the actual marketplace and this does initiate the introduction stage for the product where marketing activities pick up intensively. This product development phase exhibits zero sales as well as negative revenues are experienced, marking a period of absolute spending without any form of monetary returns. In the case of Samsung, the product development process is very intense with a lot of consumer consultation in order to incorporate all or most of the specifications needed by the customer where possible (Olhager, 2003, pp.319-329). Introduction phase Introduction of the product into the market is done after the development phase. At this point, Samsung’s electronic products normally will exhibit low sales volumes because the customers are not well aware of the product’s existence in the market while some are not ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words - 2”, n.d.)
Retrieved from https://studentshare.net/marketing/55379-marketing-planing
(Marketing Planning Essay Example | Topics and Well Written Essays - 1500 Words - 2)
https://studentshare.net/marketing/55379-marketing-planing.
“Marketing Planning Essay Example | Topics and Well Written Essays - 1500 Words - 2”, n.d. https://studentshare.net/marketing/55379-marketing-planing.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Planning
Beamish and Ashford (2007) suggest that should a company be serious about acting responsibly at ethical and social level, then it is highly imperative that there may be the marketing mix adoption. Some examples of ethical marketing include that product should meet safety standards and dangerous products should be removed (Beamish and Ashford, 2007 p.20).
3 Pages(750 words)Essay
Marketing Planning
in Marketing Planning (LO 1.1) The marketing planning techniques are subjected to modifications and changes subject to alterations in the external environment of the concern. Thus the marketing planning activities are required to follow a proper networking approach to be sustainable for the future.
6 Pages(1500 words)Essay
Marketing Planning
Low Support from Top It has been widely known that the strategy of any plan is designed with the support from the top management. The lack support from the chief executive officer, managing director as well as board of directors can essentially become a barrier to the implementation of the marketing planning process (Meldrum & McDonald, 2007, p.
10 Pages(2500 words)Essay
Marketing Planning
Although I had all crucial information about the company to develop marketing tactics, marketing budget and creating implementation and control guidelines yet I went through all the research work done earlier so that crucial inputs could be further taken and included while writing content on marketing tactics.
11 Pages(2750 words)Essay
Marketing planning
Marketing audit undergoes three main processes. These are as follows: a) Setting the scope and objective – first, an auditor in collaboration with the company’s officers has to assess the nature of marketing operations and determine the value of the marketing audit.
11 Pages(2750 words)Essay
Marketing Planning
Therefore, this bank is highly influential and occupies an important position in international financial decision making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries in all the continents.
20 Pages(5000 words)Essay
Marketing planning
The marketing planning process usually results into marketing strategies which are then used to increase the overall sales of the business. A marketing plan encompasses market specific, product specific and company-wide plans and highlights objectives of these respective areas and simultaneously mentions the plan about how to fulfil and achieve these objectives within a given time frame.
10 Pages(2500 words)Essay
Marketing Planning
A sound marketing plan is a key component of the success of one’s business that includes market research, location, the customer group to be targeted, competition, positioning, the product or service to be sold, pricing,
4 Pages(1000 words)Essay
MARKETING PLANNING
A number of things are considered so as to get a better understanding and see a potential future of the product in question. The most important of
4 Pages(1000 words)Essay
Marketing planning
Creative and constructive suggestions on how a company can overcome these barriers have been suggested. The third part of the report explains creatively and in detail the need for companies to be innovative in
11 Pages(2750 words)Essay
Let us find you another Essay on topic Marketing Planning for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us