New Media and Consumer Behaviour

New Media and Consumer Behaviour  Essay example
Masters
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Marketing
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New Media & Consumer Behavior Student Name Instructors Name Course University Date of Submission New Media & Consumer Behavior INTRODUCTION: The advancement is technology has evolved our perceptions, ways of thinking and communication. Technology has made communication easier and better by connecting people in many ways which has facilitated information gathering and sharing about different products and their consumption…

Introduction

The new media not only offers various benefits for consumers but also has allowed the consumers to promote their goods and services. Popular social and networking sites like Facebook, Twitter, eBay, YouTube etc. have made possible for the normal consumers to become suppliers and vendors through the new media. These revolutionary advancements challenge the typical business models which have been there since decades. The traditional ways of developing strategies, finding customers, marketing and advertising don’t seem that useful now. (HENNIG-THURAU ET AL.2010; EVANS & BRATTON.2008) SOCIAL MEDIA- THE NEW MEDIA: Social media is also called Web 2.0 which allows users to interact with each other through new technologies. The new technology has empowered the users which now allow them to share information in a way that wasn’t possible before. Social media includes networking sites, consumer review sites, online communities, journals and blogs controlled by individuals and companies. Now days people need to involve in ‘conversation’, that is talk about the thing offered. ...
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