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Rolls Royce Plc - Essay Example

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Rolls Royce Plc

Rolls Royce PLC provides varied categories of products such as civil aerospace products, defence aerospace products, marine products, energy products and nuclear products. It develops and markets commercial aero engines for large and small aircrafts, helicopters and combat jets. It also manufactures transporters, propulsors, reduction gears, gas engines, fuel cells and steam generator services among others. Along with the various products, Rolls Royce PLC also offers variety of support services such as TotalCare, CorporateCare, MissionCare, technical support services and ‘Marine Tailored Solutions’ as well as reactor support services among others to its customers (Rolls-Royce Plc, 2012). Main Competitors Rolls Royce PLC is one of the world’s top manufacturers of high power gas turbine engines which gained its prominence in the global cutthroat market due to its use of extremely advanced technologies. One of the main competitors of Rolls Royce PLC is GE Aviation. Other than GE Aviation, Aviation Industry Corporation of China, Siemens AG, Siemens Westinghouse Power Corporation, General Electric Power Systems among others are also close competitors of Rolls Royce PLC. ...
Group is a comprehensive product and service providing organisation with customers in 135 countries and manufacturing facilities in over 14 countries. In this competitive scenario, the needs and wants of the customers are the primary criteria which are considered by organisation in any field. Rolls-Royce PLC satisfies the needs of the customers by delivering cost-effective products and efficient global support services, and so it is highly preferred among others. The customers from the world's important airlines and jet operators mainly rely on the Rolls Royce among others due to its efficient support as well as understanding towards the requirements of the prospective partners and suppliers. The service strategy of TotalCare and updated technologies are the key factors which differentiates Rolls Royce from other competitors (Rolls-Royce Plc, 2012). Opportunities and Threats The Rolls Royce PLC is one of the leading international makers and suppliers of aircraft engines. It became successful due to its advanced technologies and competent customer services. But both globalisation and competitiveness of the market, act as opportunities as well as threats for Rolls Royce PLC. In order to sustain in this global market, Rolls-Royce PLC should develop new products, new international markets, and innovative technologies and also try to diversify to different product lines among others so as to enhance its business growth, prosperity and customer loyalty. This may act as the opportunities in the next three years which can improve Rolls Royce PLC’s corporate image and profitability among competitors. Moreover, the threats which might hinder the growth of the organisation may be the entrance of potential competitors, economic recession, new developing rules and regulations ...Show more


Rolls Royce Plc Table of Contents Table of Contents 2 Rolls Royce PLC’s Principal Products/Services 3 Main Competitors 3 Reasons for Preference of Rolls-Royce PLC’s Products by Customers 4 4 Opportunities and Threats 4 Strategy Improvement 5 References 7 Rolls Royce PLC’s Principal Products/Services Rolls Royce PLC is an international business provider of ‘integrated power system’ with its headquarters in Westminster, in the United Kingdom…
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