Rolls Royce Plc

Rolls Royce Plc Essay example
Masters
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Marketing
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Rolls Royce Plc Table of Contents Table of Contents 2 Rolls Royce PLC’s Principal Products/Services 3 Main Competitors 3 Reasons for Preference of Rolls-Royce PLC’s Products by Customers 4 4 Opportunities and Threats 4 Strategy Improvement 5 References 7 Rolls Royce PLC’s Principal Products/Services Rolls Royce PLC is an international business provider of ‘integrated power system’ with its headquarters in Westminster, in the United Kingdom…

Introduction

Rolls Royce PLC provides varied categories of products such as civil aerospace products, defence aerospace products, marine products, energy products and nuclear products. It develops and markets commercial aero engines for large and small aircrafts, helicopters and combat jets. It also manufactures transporters, propulsors, reduction gears, gas engines, fuel cells and steam generator services among others. Along with the various products, Rolls Royce PLC also offers variety of support services such as TotalCare, CorporateCare, MissionCare, technical support services and ‘Marine Tailored Solutions’ as well as reactor support services among others to its customers (Rolls-Royce Plc, 2012). Main Competitors Rolls Royce PLC is one of the world’s top manufacturers of high power gas turbine engines which gained its prominence in the global cutthroat market due to its use of extremely advanced technologies. One of the main competitors of Rolls Royce PLC is GE Aviation. Other than GE Aviation, Aviation Industry Corporation of China, Siemens AG, Siemens Westinghouse Power Corporation, General Electric Power Systems among others are also close competitors of Rolls Royce PLC. ...
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