StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Burger Kings famous advertising slogan - Essay Example

Cite this document
Summary
As a result, it is imperative to provide the customer with immediate needs that cater for his needs or wants. For instance, in the communications industry the Apple launched the much…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Burger Kings famous advertising slogan
Read Text Preview

Extract of sample "Burger Kings famous advertising slogan"

Marketing Inserts His/Her Inserts Grade Inserts 7th December, Overview In the process of undertaking marketing we have to consider the needs and wants of the consumer. As a result, it is imperative to provide the customer with immediate needs that cater for his needs or wants. For instance, in the communications industry the Apple launched the much hyped iPhone which was a touch screen Smartphone. This led to other telecommunication manufacturers to launch new phone brands which were appealing to consumers.

The need for customer centric products and goods has led to the development of goods that suite the consumer needs immediately (Ranchhod 97). For instance, in case consumers switch to certain brands, producers follow suite and produce goods to meet this target group. Starbucks is one of the brands that follow the need for customization and immediacy. The company launched restaurants to serve food while it expanded its coffee offering. Several companies spend a lot of money on research and marketing to find out the kind of products that customers desire upfront.

The need for customization and immediacy is well accepted factor among producers (Ferrell 114). Marketing evolved from the need to understand the consumer and as a result, marketers had to come up with strategies that could focus on the customer. This has been practised over a long period of time. In the past, goods were produced for the purposes of serving customers with quality goods. This was continued further when production was enhanced and customers were now sold goods due to increased production.

In these early days, production was not done to suit consumer needs but rather it was driven by consumer wants (Ferrell 88). However, in the recent past marketing has been done to focus on customer needs and expectations. As a result, the customer has been bombarded by goods and products that are suited and catered for their needs. For instance, Apple produces handsets that are suited for consumers since it ends up meeting the expectations of the consumer. However, today consumerism is driven by social changes and values such as fashion, technology and other current trends.

For instance, Google allows for its users to have choice on the services they require.Marketing concept involves understanding the needs and goals of different target markets with the need of achieving organizational goals to consumers better than the organization’s competitors. While, on the other hand societal marketing is that the company should market their goods based on the consumer’s wants/needs, the company’s requirement long-term interests and above the long term interests of the society (Ranchhod 126).

Societal marketing might be costly but in the end it can be used as a source of competitive advantage. This is because the society can easily identify with the products of such an organization and moreover, it will in the end serve the interests of the society. For example, The Body Shop is a company that has placed itself as an environmentally clean producer since it makes use of plant extracts only in production of its products (Ferrell 131). The company is also against animal testing, it defends human rights.

Some companies such as HP have a policy of not making use of paper and thus this helps in making the environment clean.Works CitedFerrell, Oliver and Hartline, Michael. Marketing Strategy. Boston, MA: Cengage Learning, 2010. Print.Ranchhod, Ashok and Gurǎu, Cǎlin. Marketing Strategies: A Contemporary Approach. Chicago, IL: John Wiley and Sons, 2007. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Burger Kings famous advertising slogan Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Burger Kings famous advertising slogan Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1610079-burger-kings-famous-advertising-slogan
(Burger Kings Famous Advertising Slogan Essay Example | Topics and Well Written Essays - 500 Words)
Burger Kings Famous Advertising Slogan Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1610079-burger-kings-famous-advertising-slogan.
“Burger Kings Famous Advertising Slogan Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1610079-burger-kings-famous-advertising-slogan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Burger Kings famous advertising slogan

Moral Effects of Advertising

The paper "Moral Effects of advertising" is a literature review that aims to analyze the role of advertising in modern society and the moral aspect of the advertisement use.... Creativity is highly cultivated in the advertising department and organizations spend billions of money in creating them.... The media has become a platform for sales, and most of its revenue comes in from advertising.... advertising exaggerates product qualities and adds non-existing features, which create a hunger feeling for style in the minds of recipients....
8 Pages (2000 words) Literature review

Is American Culture a Harmless Invasion

American troops may have been fighting against a country without an army for five years in Iraq to bring the culture of democracy to it, but the real victory has been the corporate invasion that has even managed to witness a company that has long used the advertising slogan related to how many hamburgers it has sold establish a footing in India, a country where the natural resource that provides beef is considered sacred.... Every town in American already looks like alike with its Wal-Marts, burger kings, Home Depots and Rave Motion Picture Theaters standing proudly as beacons of homogeneity in part because they displace the specific cultural touchstones of home-owned business....
1 Pages (250 words) Essay

Advertising Campaign of McDonald's: Communicative Aspect

The following essay shall examine the communicative aspects of the McDonalds advertisement company 'I'm lovin' it'.... McDonald's commercials that are part of the company's 'I'm lovin' it!... campaign can be regarded as effective.... hellip; The leading position of McDonald's chain of fast food restaurants on the world market is not determined but what it sells, moreover, this particular product itself has more of a negative influence on the public perception of the company....
12 Pages (3000 words) Essay

Guerrilla Marketing An alternative to classical marketing instruments

Classical marketing instruments include very traditional efforts such as delivering direct mailing with incentives, such as cash off coupon mailings, in… Other promotional tools which fit the classical category include public relations press releases, personal in-store selling, or even the development of a rather complicated positioning strategy which involves an inclusive The difficulty with these traditional tools for marketing lies in areas of cost, as these are often expensive campaigns which require the efforts of internal and external expertise in order to make these campaigns bring a positive return on investment....
15 Pages (3750 words) Essay

Crisis Management --- Burger King's Horse Meat Scandal

It has been able to increase its profitability in the recent years with making a profit of $345,000,000 in 2008. Burger king is a name which is recognized The slogan of burger king is famous too, as it says “have it your way”.... One of the major weaknesses of burger is the lack of advertising.... burger king has its restaurants based in many other important locations in the world which serves as its… burger king is the second largest fast food chain of restaurants and occupies 15% market share in United States....
3 Pages (750 words) Essay

Fast Food and Its Impact to the Society

This paper states that today, fast food is very popular and is found everywhere.... People are now replacing cooking and serving homemade meals that are served fresh from the home's kitchen more and more with an instantly served, no effort required, yet very delicious and irresistible fast food.... nbsp;… Also referred to as quick service restaurant or QSR, fast foods are what everyone is searching and looking for in malls and in the streets....
8 Pages (2000 words) Research Paper

The Difference between Strategy and Tactic

This requires market tactics or techniques that will yield significant market share, which encompasses high products' quality and effective advertising.... The author of "The Difference between Strategy and Tactic" paper identifies the relationship between strategy and tactic, explains how can strategy serve as a source of competitive advantage, and describes the marketing concept and the societal marketing concept....
8 Pages (2000 words) Essay

The Hazards of Smoking, the Negative Impact it Creates on the Human Body

Targeting an appropriate audience for any particular product is what smart marketing is all about and there is no doubt that marketing and advertising agencies take advantage of this situation and literally thrive on such audiences.... This paper "The Hazards of Smoking, the Negative Impact it Creates on the Human Body" discusses the hazards of smoking, the negative impact it creates on the human body, and the procedures for quitting the habit of smoking, with special reference to Australia and other countries around the globe....
9 Pages (2250 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us