Marketing - Brio Tuscan Grill

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Brio Tuscan grill Table of Contents Brio Tuscan grill 1 Table of Contents 2 Introduction 3 Integrated Marketing Communication 4 Conclusion and Recommendations 7 References 8 Appendix 8 Introduction The globalised market has opened up a plethora of opportunities for business organizations.


One of the most popular means of creating distinction involves uses of integrated marketing communications. The advent of numerous channels of communication has further heightened the need for business organizations to pursue a policy that would help marketers to communicate and showcase their products and service offering to the target market segment. The role of integrated marketing communications become even more important considering the fact that it is the only channel by which marketers can communicate with their customers. The advent of the online channel and e-commerce has further bolstered the need to ensure greater efforts on the part of marketers to undertake a formidable communication plan involving all possible channels of communication so as to capture a large variety of target market audience. The present study would discuss and analyse the integrated marketing communication of Tuscan Grill Restaurant in order to gain a practical insight into the aspect of integrated marketing communication strategy. Tuscan Grill is an Italian restaurant operating under the Bravo and Brio group of restaurants. The Italian chain of restaurant has its business operations spread across many states in the USA and aims to be one of the finest Italian restaurants in the lucrative US market. ...
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