Under Amour Inc and Philadelphia Phillies Inc - Essay Example

Throughout the video, the participants in the video wore the Under Amour garments as a marketing strategy. The CEO was featured talking about company goals such as great products, which is a compliment, for every company in the promotion of its brand. The video positioned the Under Amour brands as of the best quality available in the market. The company is featured to provide excellent services guided by their marketing logo “Do in Brand”. The video shows how good interpersonal relationship is important in the brand marketing (Under Armour Video, 2011).

The company uses internet marketing and provides online services and ensures that the website is well updated with what is available in the store. Under Amour website is well updated with the company’s details and they provide email marketing to their consumers. In addition, the company has created video games such as the super bowl to enhance the marketing of the products. The company skipped the paycheck and appeared in the magazine because of its innovative products. Later, the sports garment, Polyester/Elastane was used by most of the players making the company be recognized. The statement “we will protect this house” makes marketing strategy very strong because they portray a strong feeling of their brand. The company has future plans to promote its market by producing new products and opening new stores. The company is heavily indulging in marketing campaigns by expanding in athletic footwear by the sale of cross-training sneakers and cleats. This video has clearly demonstrated how e-commerce is important in promoting the company brand and enhancing communication between the supplier and the consumer (Under Armour Video, 2011).

The video features Philadelphia Phillies Inc. as the oldest, one name and one city licensed professional American sports dated back in 1883. The company is well established to cater recreational facilities for families and children. The company has got superior advertising strategies where they do not guarantee a superior or a winning team so that the clients will feel okay even if they lose. Events such as fans laughing with the mascot, buying souvenirs and fans enjoying the game to the maximum were featured in the video. The Phillies is a family-friendly park where people can find fun. The company now cares for children needs through the “Nickelodeon channel”, a TV channel for kids. This is a great tool in helping the ballpark to attract people of all ages to the game.  The CEO, David Montgomery addresses the dedication the company took to build the ballpark where the fans who visit the Phillies have an opportunity of meeting with other fans and share great experiences from the park in what is referred to as “marketing the appeal of fun” (Philadelphia Phillies INC Video, 2010).

The company uses E-marketing since the consumers can get the tickets online and access other details of the company through the internet. Baseball is an American popular game referred to as “the national pastime”. The company has social network marketing facilities such as Facebook, Twitter and Instagram where fans can give their experience and comments on the game at the ballpark. The company also focuses on the green side of the game when they use the Green team. This is a team of unpaid people that collect all recyclable items like bottles, plastics and cans from the clients. The green guy at the park makes the fans happy during the visit to the park.