Analysis of Hyundai Motor Company

Analysis of Hyundai Motor Company Essay example
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Marketing
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Analysis of Hyundai Motor Company Students Name: Instructor’s Name Course University Date of Submission Abstract The main purpose of this paper is to analyze a company’s performance to see if it current share value is fairly reflecting its financial performance…

Introduction

It has not been able to maintain the dividends competitively as it has been focusing on retaining the profits in the company to make its financial performance look better, thus a fall in the share price can be anticipated, which is in reality reflected by a decrease of 2.14% of its share value. Background analysis The company in focus for this paper is Hyundai motors. Hyundai is a Korea based company but it has grown steadily in the automotive market over the past few years. Automotive industry is highly competitive these days, according to Bloomberg Businessweek (2012), the US automotive market is highly competitive these days, home companies like General Motors, Ford Motor Co. and Chrysler Group LLC are expected to lose market share to companies like Toyota and Honda. Hyundai Motor Co. has reported to have doubled its share in US automotive market as compared to their share in 2005. It is still expected to gain 0.1 % market share more than the last year. According to the customer retention study carried out by J.D. Power and associates in 2011, Hyundai has been declared to be number one in customer retention. ...
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