The company in focus for this paper is Hyundai motors. Hyundai is a Korea based company but it has grown steadily in the automotive market over the past few years. Automotive industry is highly competitive these days, according to Bloomberg Businessweek (2012), the US automotive market is highly competitive these days, home companies like General Motors, Ford Motor Co. and Chrysler Group LLC are expected to lose market share to companies like Toyota and Honda. Hyundai Motor Co. has reported to have doubled its share in US automotive market as compared to their share in 2005. It is still expected to gain 0.1 % market share more than the last year. According to the customer retention study carried out by J.D. Power and associates in 2011, Hyundai has been declared to be number one in customer retention. According to the study Hyundai’s customer retention rate has increased by 4 points thus raising it to 64% in the year 2012, which implies that among the automotive brands customers were the most loyal towards Hyundai. Its brand name is currently measured to be nearly $5 billion. As the future of every company is based on the relations it has with its customers, thus it’s safe to say that Hyundai's future seems even more promising. In this paper the company’s performance will be analyzed as to see whether its market share value, which is currently $ 203.16 (Won 229,000), according to the company’s overview, reflects the actual performance of the company or not. ...Show more
The main purpose of this paper is to analyze a company’s performance to see if its current share value is fairly reflecting its financial performance. The company chosen for this paper is Hyundai Motor Company. The study analyses its performance over the years from 2008 to 2010…
The company mainly produces passenger sedans, sports utility vehicles (SUV) and commercial vehicles, and it has forty-two affiliate companies such as Kia Motor, automobile components, steel, stock and capital companies (Company Website, 2010). Moreover, Hyundai is the fastest growing automaker in the world automotive industry.
This study is an attempt to explore the impact of globalization on Toyota Motor Company and it outlook in this globalized automotive industry. Furthermore, the paper will also aim at providing possible solutions and recommendations for facing the challenges that have came on the scene due to globalization.
According to the research findings Hyundai Motor Company maintains a set of well designed corporate responsibility policies. The success of the firm is attributed to the integration of its social responsibility programs with the business operations. The firm’s efficiency in social welfare programs aided Hyundai to effectively overcome various market crises.
By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.
The project aims to bring forth analysis of the corporate structure of a global organisation. The organisation chosen for the purpose is Ford Motor Company. The company has retained the topmost position in the field of automobile manufacturing in the world. The project begins by presenting the organisational structure of the company.
This is where the concept of ethics and social responsibility comes into play. Generally, the term “corporate social responsibility” is used to describe this relationship between producers and consumers. According to Dimitriades (2007), this incorporates the ethical principles and values that steer conduct to ensure the production of consumer friendly goods, while also reflecting on the interests of the shareholders.
The company wishes to approach the Brazilian market in a distinct way since Brazilians need to experience more than just cars. Thus, it seeks to deliver the best possible customer satisfaction. If Brazilian government agrees to help, the company will need a total amount of $ 600 million US dollars to be functional.
For this study, the question of whether or not the products of Hyundai in America will ever be perceived as a Luxury automobile will be tackled. As part of answering the question, the marketing mix (4 P’s), target
Toyota Motor Corporation is a Japan based automotive company with its headquarters in Toyota, Aichi. As of 2012, Toyota is the world’s largest automobile manufacturer by production, and in January 2014 the company became the world’s fourteenth-largest company in terms of revenues. In July 2012, the organisation produced its 200-millionth vehicle.
With reference to the article “Samsung and Hyundai Score World Cup ROI Goooal!” (Shayon, 2014) an analysis about the strategy used by Samsung and Hyundai to remain competitive in their industries will be discussed throughout this essay.
4 pages (1000 words)Essay
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