IP4 Marketing - Admission/Application Essay Example

Only on StudentShare

Extract of sample
IP4 Marketing

This will be followed by a discussion of the various promotion mix tools that include advertising, personal selling, and sales and promotion. The tools mentioned above will also be reviewed again in the promotion tools giving as an idea of the extent of application. The next part will deal with the implementation of marketing strategies before concluding with a summary of what was discussed in the entire paper. Introduction This paper gives a detailed analysis on marketing issues and activities involved. It defines and gives an overview of what an integrated marketing communication is all about and how they relate to organization. The analysis of the various promotional tools that are put into place and used in marketing are also addressed. The tools looked upon here includes the advertisement, sales promotion and personal selling. These tools are specifically chosen since they are the best promotional tools that bring the expected results. Their associated forms which help in passing the message are also discussed. Finally the paper analyses how the various message strategies are implemented by the organization for their benefit and the benefit of their customers. ...Show more

Summary

Marketing Concepts (Name) (University) (Course) (Tutor) (Date) Abstract This paper is going to look at various concepts in Marketing beginning with the definition of marketing and how it is understood in the business world. It will then look at the concept of integrated marketing communication which is a form of management of marketing tools, messages and customers…
Author : treutelgilbert
Save Your Time for More Important Things
Let us write a custom admission/application essay on your topic
"IP4 Marketing"
with a personal 20% discount.
Find out more

Related Essays

Marketing
Marketing - Essay Table of Contents Table of Contents 2 Reference 11 Bibliography 11 New Product Development Introduction The new product development is basically an iterative process by step by step implementing and analyzing the development process. The processes involved in the whole system starts from generation of ideas for new product and ends with the commercialization or launch of the product.
8 pages (2000 words) Essay
The Marketing Mix: Product and Branding Strategies for McDonalds Company.
The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by
5 pages (1250 words) Research Paper
Retailers Extensions or New Format based upon changing Consumers and Markets
Additionally, the net immigration rate is estimated at 3.62 migrants per every thousand people in the total population. Moreover, urban growth increases annually at an estimated rate of 1.2%. Generally, the US has witnessed the following demographic trends; aging of population, larger proportion of earning women, declining middle class, and increasing and diverse ethnicity (Carr, Babin, & Zikmund, 2012).
3 pages (750 words) Assignment
Marketing
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
6 pages (1500 words) Assignment
marketing
The role of effective marketing campaigns and use of proper marketing mix are very important in successful marketing of a product. Companies launch effective marketing campaigns and make a good use marketing communication tools to create awareness among people about the newly manufactured products and services.
6 pages (1500 words) Research Paper
Marketing
China can provide laborers with minimal wages compared to the wages paid to workers in the U.S. China’s large population provides a diverse range in cultural practices. The diversity in China will allow for cultural integration among employees. Some of the cultural practices can be integrated into the running of the call center to provide rich services.
3 pages (750 words) Essay
marketing
A market analysis has been found vital with most companies as it seeks to find out the strengths in a company as well as determining their weaknesses in an attempt to sort improvements and remain in the competing margin with their rival companies (Solomon et al.
3 pages (750 words) Essay
Analysis of Doves Real Beauty Sketches campaign
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
4 pages (1000 words) Essay
Marketing
Like marketing strategy, the company strategy must also be customer oriented to ensure improved company-customer relation hence improved profits. Strategic planning contemplates the current available decision choices and their future impacts on the business.
4 pages (1000 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Case Study
The company operations are organised in to food, refreshments, personal care and home care divisions. The acquisition of Bestfoods in 2000 enhanced
3 pages (750 words) Case Study
Lenovo Goes Global
Nowadays, Lenovo is known to be China’s most recognizable brand that has managed to integrate successfully the Chinese and American cultures in one company (Holstein). The success story began to develop in May 2005 when the Chinese
7 pages (1750 words) Term Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT