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Classic Airlines Marketing Solution - Term Paper Example
Author : gorczanyima
Pages 8 (2008 words)
Classic Airlines Marketing Solution Instructor Institution Date Classic Airlines Marketing Solution Introduction Business organizations and companies face various problems within their business activities which arise from either internal or external forces…
102). The nine step problem solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided to employ strategies of cutting costs. This has led to reduced motivation to the employees whose morale and attitude towards work has become significantly low. These challenges have had a major impact on the marketing function of the airline which is faced with a problem of increasing the satisfaction of its customers and maintaining their loyalty at the same time decreasing the airline’s expenditure. This paper gives a critical analysis and discussion of Classic airline’s marketing problem while using the nine step problem solving model in order to provide the most appropriate marketing solution for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that needs an immediate solution (Petrolini & Walden, 2000, p. 7). ...