102). The nine step problem solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided to employ strategies of cutting costs. This has led to reduced motivation to the employees whose morale and attitude towards work has become significantly low. These challenges have had a major impact on the marketing function of the airline which is faced with a problem of increasing the satisfaction of its customers and maintaining their loyalty at the same time decreasing the airline’s expenditure. This paper gives a critical analysis and discussion of Classic airline’s marketing problem while using the nine step problem solving model in order to provide the most appropriate marketing solution for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that needs an immediate solution (Petrolini & Walden, 2000, p. 7). ...Show more
Classic Airlines Marketing Solution Instructor Institution Date Classic Airlines Marketing Solution Introduction Business organizations and companies face various problems within their business activities which arise from either internal or external forces…
The company also boats of having very profitable shares which has been maintained through steady growth and profitability figures. The company also won the “tripe three” rating as a measure of superior customer service and satisfaction in the 1990’s .
WestJet Airlines Ltd.
WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.
Comparison between Emirates Airlines and Qatar Airways Executive Summary The study depicts the comparison between Emirates Airlines and Qatar Airways. In the study, it can be found that both the airlines are amid the reputed airline organizations in the world and have provided remarkable performances for number of years in the airline industry.
ferences 19 Introduction- About the Company The project aims to evaluate the services marketing in Emirates Airlines in Dubai. It requires making an analysis and comparison of the drivers of value oriented services marketing of the company in the present global financial climate.
According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.
In the rapidly transforming dynamics of the business environment,the effective change management becomes a critical factor.The various external and internal factors that significantly impact the performance outcome of the organizations need to anticipated to meet their challenges.Indeed,success of the firm is always the driving force behind the business strategies.
Emirates SWOT analysis has depicted the strengths and weakness of the company along with opportunity. Stiff competition from the competitors and substitutes makes the company both approachable and vulnerable. Marketing strategy and alternatives are the key issues that have been highlighted.
Their recruitment and selection strategy is also unique and helps to retain employees. Employee turnover at SWA is lower than competitors and they also offer stock options to the employees. They have the fastest turnaround
In order to do this, it is particularly important to analyze the main aspects of the organisation pertaining to the services it offers.
Emirates Airlines is one of the fastest growing international airlines in the world.
The company has traditionally operated on short-haul flights in its Low cost/No frills strategy together with its excellent customer service, which is a source of its advantages against its competitors. Another challenge is the eventual retirement or getting out of its CEO to whom the success of the company is directly associated.
3 pages (750 words)Term Paper
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