We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Market research in another country - Essay Example

Comments (0) Cite this document
Summary
Inside Edge has developed an industry changing product called Can-A-Floor, the first flooring with a heating element built in. Inside…
Download paper
GRAB THE BEST PAPER
Market research in another country
Read TextPreview

Extract of sample
Market research in another country

Inside Edge feels Russia is an ideal market for its new product offering. The average temperature throughout the year in Russia is 39 degrees Fahrenheit (Climatetemps.com, 2012). The warmest it gets on average is 75 degrees Fahrenheit, proving to be one of the colder countries on the planet (Climatetemps.com, 2012). These temperatures alone justify Inside Edge’s entry into the Russian Flooring market similar to Can-A-Floor’s home market of Canada (hence the name). According to "Global Research & Data Services" (2013), “Russian demand for flooring has been growing strongly with an average growth of 10.6% per year between 2002 and 2008. The situation in the market seems to be rather attractive for foreign flooring companies as the growth is predicted to continue in the following years (Global Research & Data Services, 2013). Because Russians see flooring as a way of establishing a comfortable living, the demand for these products is expected to continue to increase through 2015 (Marketresearch.com, 2013). This encouraging trend and high demand justifies the entry into the flooring market for any flooring manufacturer.
Can-A-Floor is an engineered floating floor, similar in concept and design to a laminate, but with a heating element built in. Currently the most popular types of flooring in Russia are laminate and hardwood (Marketresearch.com, 2013). With Laminate being one of the top two popular flooring materials in the Russian market, Inside Edge can easily justify entering the market with its Can-A-Floor. Russia also is experiencing a declining unemployment rate along with a rising demand for new housing with its expanding middle-class (Marketresearch.com, 2013). The flooring market in Russia is on the rise with a trending increase in demand for all flooring products, home ownership on the rise, and unemployment slowing. These facts show the sustainability of the market while justifying Inside Edge’s entry into the market.
Our ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market research in another country Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/571233-market-research-in-another-country
(Market Research in Another Country Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.net/marketing/571233-market-research-in-another-country.
“Market Research in Another Country Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.net/marketing/571233-market-research-in-another-country.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Qatar Airways Market Research
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
10 Pages(2500 words)Essay
International market research
Marketing research in the time and age of today has attained a great deal of significance mainly due to the fact that it finds out the important details and extracts the much required information regarding audiences, target profiles, segments and their respective behaviors when the products and/or services reach out to them.
10 Pages(2500 words)Essay
Qualitative Market Research
Prior to launch of new product as well as for existing ones firms also conduct market research on and off for gaining insight about current market status and standing of the product. This research is aimed at exploring customer perception of Kit Kat which is a renowned chocolate brand.
8 Pages(2000 words)Essay
Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors
The influence of the international environment on international marketing strategies is studied and an analysis is done to show the effects of
12 Pages(3000 words)Essay
Research about Government Expenditure in a country and then compare it to another country
Budgeting is vital link to the management of public expenditure. Public expenditure is the cost of goods and services bought by the government for the country. These are capital goods, consumption goods and
10 Pages(2500 words)Essay
Market Research for Zara
Zara’s direct competitors are H&M of Sweden and GAP of US. We will analyze the market scenario and other components of our marketing plan with respect to these competitors.
11 Pages(2750 words)Essay
Take a (current) domestic brand ( Kei Wah bakery )from your home country and write an essay describing how you would create an entry strategy for that brand into another regional market. Defend your choices rigorously and remember to discuss the culture i
/ services with the needs of a foreign market has been, traditionally, a challenging task, mostly because of the strong turbulences that characterize the international market. Indeed, products, which are quite successful in a specific market, may not be welcomed in another
14 Pages(3500 words)Essay
In Another Country
pite the fact that all the soldiers are undergoing the same kind of treatment in the hospital, thus being treated equally by the physicians and the outsiders, the American soldier is in the hospital because of an accident he faced, which caused injury to his knee and leg
1 Pages(250 words)Essay
Research a country
It lies between latitudes 49 degrees north and 45 degrees south. Its longitudes are within 23 degrees east and 16 degrees west. It is covered with plain land as more than a half of its landscape is rolling plains. The little Hungarian plains and Great Hungarian
3 Pages(750 words)Essay
Another Coursework 2 of developing a country/market analysis for any emerging market
The entrepreneurial culture of Turkey boosted the country’s economy. It helped to developed different industrial sectors. Turkey has a well developed system of suppliers. The economic condition of
14 Pages(3500 words)Coursework
Let us find you another Essay on topic Market research in another country for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us