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Essay example - Forget about Copywriting in Advertisements

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Masters
Essay
Marketing
Pages 20 (5020 words)
Forget about copywriting in advertisements – consumers don’t have the time or tolerance to read beyond 140 characters. Discuss. Table of Contents Forget about copywriting in advertisements – consumers don’t have the time or tolerance to read beyond 140 characters…

Extract of sample

The present competitive environment is characterized by numerous market players trying to capture the same market segment. Bargaining power of consumers is on the high and hence it has become a very important issue among the managers to create a distinction and have an edge in the market (Chew & Gottschalk, 2009, p.57)). Companies are spending billions to analyze the demands of the customers and undertaking continuous research and development to market products that satisfies the ever changing needs of the consumers. In this regard marketers also banking upon advertising as a medium to communicate to the target market audience (Pringle & Marshall, 2012, p.16). This assumes importance as in the present age of competition it is very necessary to remain in close contact with the customers and also have channels that can help marketers communicate with the customers (Rich, 2009, p.218). Huge volumes of resources and time are being spent on creating advertisements that are innovative so as to ensure that the intended message reaches out to the consumers. ...
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