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The marketing strategy of Blackberry - Essay Example
Author : nikolausmargot
Pages 12 (3012 words)
In this paper the focus will be on the marketing strategy of Blackberry. The most competitive environment faced by Blackberry is provided by its rivals like Apple, and Samsung which will be analyzed in this paper to observe how their actions affect each other…
The paper tells that today is the era of technology, where everything is dependent on hi-tech accessories; people pay more attention to what gadgets they have than anything else. Much new advancement in this sector have been made and is still in progress to make the life of a common person easier and more interesting by developing tools like cell phones, iPads and iPods. The most rapidly growing and highly competitive technological industry that could be found these days is concerned with developing cell phones, where innovation occurs at a daily basis and every upcoming product holds some new advancement. Initially started as just the tool for making and receiving calls, this industry has now developed such cut throat products that could act not only as mere tools of communications but also as the personal assistants to their holders. Such products are more commonly referred to as smart phones, as they are like small networked computers in the form of cell phones, which are high-end, multifunctional, business-centric in structure with high resolution color displays and fast mobile processors. Today, smart phones are equipped with technology and in built applications that can organize the whole day, access internet from anywhere and manage business appointments, thus making the life of a person much easier than it was possible before. In this cut throat industry, many competitors can be seen fighting to make their products more competitive. ...