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Marketing Paper

CRY along with its operations based in the Indian sub-continent has also successfully expanded along international regions like United States of America and United Kingdom thereby inviting a stronger foothold for fighting for children’s rights (Child Rights and You, n.d.). Micro and Macro Environments of CRY UK Micro Environment The Micro-Environment of CRY based in United Kingdom would be analysed on the basis of the internal policies and the organisational design or operational framework. CRY based in United Kingdom operates based on a Board of Trustees who is followed by the team of Executive Committee. Finally the main operational arm of the organisation comprises of volunteers that immediately follows the Executive Committee. ...
CRY UK also renders equal emphasis to the parameters of transparency and accountability in its different operations. The organisation also focuses on empowering individuals working at different levels for fighting for the rights of the poor children. Macro Environment In the macro environment of CRY UK the organisation works through the development of partnerships with key external stakeholders for the organisational expansion and accomplishment of different important projects. On the social front the organisation maintains effective relationship with large scales of donors, people who desire to volunteer for the concern’s activities and different project administrators. Politically the non-government organisation is a registered charity firm under the United Kingdom Registrations Act and henceforth the donations made to the concern are subjected to tax deductions. The organisation is socially responsible in that it helps the poor and malnourished children to effectively survive, develop both in their physical and intellectual fronts and thereby participate in the social development. Moreover in the macro environment the concern also takes the active cooperation of different stakeholders like print and visual media to create large amount of social and individual awareness. The support of different corporate and social and individual associations is gained so as to sustain the spontaneity of the fund raising operations (Child Rights and You, n.d.). SWOT Analysis of CRY Strength Child Rights and You as a non-government organisation operates on fundamental vision and mission ideology that focuses on helping the children gain their own rights in regards to better nutrition, education and social upbringing. The ...Show more


Marketing Contents Contents 2 Child Rights and You (CRY) 4 Micro and Macro Environments of CRY UK 4 Micro Environment 4 Macro Environment 5 SWOT Analysis of CRY 5 Strength 5 Weakness 6 Opportunity 6 Threats 7 Key Areas of Competitive Advantage in CRY’s Website 7 GAP Analysis of CRY’s Website Application 8 Strategic Recommendations 8 Competitor’s Reactions 9 Assumptions about the Future Market for CRY UK 9 References 11 Child Rights and You (CRY) Child Rights and You or CRY is a Non-Government Organisation established in India that works for the development and rights of the poor children who are victims of malnutrition, illiteracy, child labour and like social menaces…
Author : corine00
Marketing Essay Paper
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