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Marketing Contents Contents 2 Child Rights and You (CRY) 4 Micro and Macro Environments of CRY UK 4 Micro Environment 4 Macro Environment 5 SWOT Analysis of CRY 5 Strength 5 Weakness 6 Opportunity 6 Threats 7 Key Areas of Competitive Advantage in CRY’s Website 7 GAP Analysis of CRY’s Website Application 8 Strategic Recommendations 8 Competitor’s Reactions 9 Assumptions about the Future Market for CRY UK 9 References 11 Child Rights and You (CRY) Child Rights and You or CRY is a Non-Government Organisation established in India that works for the development and rights of the poor children who are victims of malnutrition, illiteracy, child labour and like social menaces.
CRY along with its operations based in the Indian sub-continent has also successfully expanded along international regions like United States of America and United Kingdom thereby inviting a stronger foothold for fighting for children’s rights (Child Rights and You, n.d.). Micro and Macro Environments of CRY UK Micro Environment The Micro-Environment of CRY based in United Kingdom would be analysed on the basis of the internal policies and the organisational design or operational framework. CRY based in United Kingdom operates based on a Board of Trustees who is followed by the team of Executive Committee. Finally the main operational arm of the organisation comprises of volunteers that immediately follows the Executive Committee. ...
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