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Comparison of the 4 Ps of Marketing Used by Quizno's and Subway - Research Paper Example

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Comparison of the 4 Ps of Marketing Used by Quizno's and Subway

Today, Subway has approximately 36,266 restaurants in 98 countries around the world (Subway, 2012a). Subway is a private company. Although the company does not give access to their current profits and revenues, the estimated annual sales of Subway restaurant was US$5 billion back in 2005 (Finance Investments, 2011). Quiznos was established back in 1978. Since then, the company managed to operate more than 4,000 stores throughout the United States aside from its stores in more than 40 countries and territories around the world (msnbc, 2010). Unlike Subway, Quiznos had to enter into a financial restructuring plan due to its inability to pay its debt (Bloomberg, 2011). As part of analyzing the differences in the marketing strategies used by these two companies, this report will apply the marketing mix or 4 P’s in the case of Quiznos and Subway. Differences in Marketing Mix or 4 P’s in the case of Quiznos and Subway With regards to product, the quality and variety of food varies in the case of Quiznos and Subway. Even though both companies are able to offer good taste of submarine sandwiches and salad, Subway is considered more competitive as compared to Quiznos in terms of its food variety. ...
In terms of pricing, the market prices of Subway’s food items are more reasonable as compared to Quiznos. In fact, it has been noted that the food prices of Quiznos is almost a dollar more expensive than Subway’s market prices. Despite the ability of Subway to offer more reasonable prices, the company also provides its valued customers with good ambience, store cleanliness and high quality services in exchange of its food prices. The stores of both companies can be located in commercial areas like malls, offices, convenience stores, school vicinities, airports, truck stops, and military bases among others. This allows its target customers to have the convenience in locating both companies’ store outlets. However, the store designs of Quiznos and Subway are different in so many ways. In most cases, the store designs of Subway stores are more comparable to quasi deli restaurants whereas Quiznos’ store designs are more suitable for casual deli restaurants. This is the main reason why Subway is able to provide better store ambience as compared to Quiznos. When it comes to promotion, both companies maintain their own official website where they can freely advertise their food products, news, promos, and franchising opportunities. Aside from YouTube, both companies are taking advantage of social networking sites like Facebook and Twitter. Unlike Subway, Quiznos is offering eGift cards and Q Club. Quiznos’ eGift cards can be purchased online to surprise a customer’s friend or love ones using their Facebook account (Quiznos, 2012a) wheras joining the Q Club will give each customer the access to discount coupons (Quiznos, 2012b). Although the use of discount coupon could have been a good strategy in persuading some of its customers to return back for more ...Show more

Summary

Comparison of the 4P’s of Marketing used by Quiznos and Subway Abstract The marketing mix or 4 P’s is useful in analyzing the strength and weaknesses of two similar companies. In the case of Subway and Quiznos, the ability of Subway to offer better product, price, place and promotion made the company able to earn substantial amount of annual sales and profit as compared to Quiznos…
Author : hannahshields
Comparison of the 4 Ps of Marketing Used by Quiznos and Subway essay example
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