StudentShare solutions
Triangle menu

The 4Ps of Marketing Used by Quiznos and Subway - Research Paper Example

Extract of sample
The 4Ps of Marketing Used by Quiznos and Subway

Today, Subway has approximately 36,266 restaurants in 98 countries around the world (Subway, 2012a). Subway is a private company. Although the company does not give access to their current profits and revenues, the estimated annual sales of Subway restaurant was US$5 billion back in 2005 (Finance Investments, 2011). Quiznos was established back in 1978. Since then, the company managed to operate more than 4,000 stores throughout the United States aside from its stores in more than 40 countries and territories around the world (2010). Unlike Subway, Quiznos had to enter into a financial restructuring plan due to its inability to pay its debt (Bloomberg, 2011). As part of analyzing the differences in the marketing strategies used by these two companies, this report will apply the marketing mix or 4 Ps in the case of Quiznos and Subway. Differences in Marketing Mix or 4 P’s in the case of Quiznos and Subway With regards to product, the quality, and variety of food varies in the case of Quiznos and Subway. Even though both companies are able to offer a good taste of submarine sandwiches and salad, Subway is considered more competitive as compared to Quiznos in terms of its food variety. ...
 In terms of pricing, the market prices of Subway’s food items are more reasonable as compared to Quiznos. In fact, it has been noted that the food prices of Quiznos are almost a dollar more expensive than Subway’s market prices. Despite the ability of Subway to offer more reasonable prices, the company also provides its valued customers with good ambiance, store cleanliness, and high-quality services in exchange for its food prices. The stores of both companies can be located in commercial areas like malls, offices, convenience stores, school vicinities, airports, truck stops, and military bases among others. This allows its target customers to have the convenience in locating both companies’ store outlets. However, the store designs of Quiznos and Subway are different in so many ways. In most cases, the store designs of Subway stores are more comparable to quasi-deli restaurants whereas Quiznos’ store designs are more suitable for casual deli restaurants. This is the main reason why Subway is able to provide better store ambiance as compared to Quiznos. When it comes to promotion, both companies maintain their own official website where they can freely advertise their food products, news, promos, and franchising opportunities. Aside from YouTube, both companies are taking advantage of social networking sites like Facebook and Twitter. ...Show more


In the paper “The 4P’s of Marketing Used by Quiznos and Subway” the author provides the marketing mix or 4 P’s, which is useful in analyzing the strength and weaknesses of two similar companies. The author compares and contrasts Subway and Quiznos…
The 4Ps of Marketing Used by Quiznos and Subway
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"The 4Ps of Marketing Used by Quiznos and Subway"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Fast food is one element of food that not only saves the time of an individual but also hoards money, as everyone is in a rush in today’s fast-paced life and strives for saving money. Subway is one of the well-known fast food restaurants that has gained a differential advantage in the food industry and is distinguished and prominent with its customers for its unique and healthy set of food choices that was a low-fat and healthy alternative of burgers and French fries (Czinkota & Ronkainen, pp.
8 pages (2000 words) Essay
McDonald's, Subway and Burger King: Assessing Marketing, Operations and Competitive Actions
There is a need for responsiveness in the fast food markets, due to changing consumer trends related to eating habits and pricing sensitivity related to the broader macro-level economies where McDonald’s, Subway and Burger King operate. These factors create the need for changes to the supply chain strategies, marketing campaigns, and general operational strategies, building new flexibilities in procurement and in advertising.
11 pages (2750 words) Essay
Turkish Airlines Current 4Ps Marketing Policies
It wasn’t until 1955 when the airline was given the label of “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005 (Turkish Airlines, 1996-2012).
8 pages (2000 words) Essay
Dance used in marketing
In order to formulate my opinion about the current trends of advertising, I have chosen dance as an innovative new medium of marketing and advertising. The reason behind selecting dance as an evaluative context for this opinion paper is merely because of its increased usage as advertising tool in different parts of the world.
6 pages (1500 words) Essay
Subway Franchise
Subway Franchise Name Course Instructor’s Name Date Subway Franchise The franchise concept has several advantages for both the franchisor and the franchisee. For the franchisor, offering a franchise arrangement means an easy access to capital formation brought about by the investments of franchisees (Om Sai Ram Center for Financial Management Research, 2006).
4 pages (1000 words) Essay
The Subway
Writer's Choice Table of Contents 1.1 Background of the Company 3 1.2 Research Title, Question and Objectives 3 1.3 Research Rationale 3 2. Literature Review 4 2.1 Introduction to Literature Review 4 2.2. Outlining the Ineffectiveness of Compensation and Benefits 5 2.3 Assessing Major Influences of an Ineffective Compensation and Benefits on the Organisations 6 2.4 Identifying Major Causes of an Ineffective Compensation and Benefits Mechanism 8 a.
11 pages (2750 words) Essay
Marketing strategy 4Ps of luxury brands and mass-market brands
After the downturn, there followed an emergence of a new pattern characterized by heterogeneous groups of potential buyers. The diversity in the potential buyers caused the businesses to think and devise a
3 pages (750 words) Essay
4Ps of Gap 360
The company also gives benefit to the customers to design their travel plan on their own and based on which the price are been set based on the tour plan. In the service the
4 pages (1000 words) Essay
Subway Franchise
According to the study the options encompass satellite locations, non-traditional locations, school lunch program areas, national park locations, airport terminal locations, and community development program locations. The franchise has set different franchise fee. The investors in the United States and Canada pay $15,000 as franchise fees.
1 pages (250 words) Article
Subway Smoothie
Various promotion tools are adopted by organizations on their promotional activities. This paper is going to focus on various elements of promotion adopted by a smoothie company together with the promotional objectives. The paper will also
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic The 4Ps of Marketing Used by Quiznos and Subway for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us