International Expansion Plan: ZARA in U.A.E - Essay Example

Only on StudentShare

Extract of sample
International Expansion Plan: ZARA in U.A.E

Recently, the clothing Giant has decided to expand its business size and open its first store in the lucrative markets of United Arab Emirates. The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story. This expansion plan will also provide a brief overview of the business conditions, demand and opportunity for fashionable clothing in the competitive market of this Middle Eastern state. ZARA is currently operating at more than 100 locations with 1,516 stores running successfully. Amancio Ortega and Rosalia Mera formed the company in 1975. ZARA is the flagship clothing chain owned by Inditex group. Inditex also owns fashion-clothing brands Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. The clothing giant serves each market segment of the clothing business, including men, women and children (ZARA 2012). ...
Download paper

Summary

ZARA is a Spanish clothing brand and known for its unique design textures and clothing styles all around the world. ZARA has its stores in most of the countries in world where it satisfies a large audience of branded clothing and style lovers. …
Author : hauckkarine

Related Essays

Longitudinal Strategic Development Study on easy Jet.
15 pages (3765 words) Essay
Modern Mums International Marketing Plan
12 pages (3012 words) Essay
Zara - spanish clothing company
4 pages (1004 words) Essay
Lucozade Company International Expansion
10 pages (2510 words) Essay
Zara
8 pages (2008 words) Essay
Case study on Zara
18 pages (4518 words) Essay
Analyse Zara
14 pages (3514 words) Case Study
strategic plan of zara
6 pages (1506 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!