Recently, the clothing Giant has decided to expand its business size and open its first store in the lucrative markets of United Arab Emirates. The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story. This expansion plan will also provide a brief overview of the business conditions, demand and opportunity for fashionable clothing in the competitive market of this Middle Eastern state. ZARA is currently operating at more than 100 locations with 1,516 stores running successfully. Amancio Ortega and Rosalia Mera formed the company in 1975. ZARA is the flagship clothing chain owned by Inditex group. Inditex also owns fashion-clothing brands Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. The clothing giant serves each market segment of the clothing business, including men, women and children (ZARA 2012). ...Show more
ZARA is a Spanish clothing brand and known for its unique design textures and clothing styles all around the world. ZARA has its stores in most of the countries in world where it satisfies a large audience of branded clothing and style lovers. …
These tools are helpful as they help the management to know about their products standing in the market and what actions they can take to increase their market share and gain competitive advantage (De Wit, & Meyer, 2004). Ansoff Matrix is one of the tools which have been used by management for the purpose of strategic planning (Allison, and Kaye, 2005).
Organizations around the globe are trying to capitalize on the potential opportunities that are created due to globalization. Several organizations are trying to develop and implement unique and differentiated marketing strategies in order to increase the demand for the products among the global consumers.
The advent of globalisation has paved a way for companies across the world to expand their business beyond the national boundaries. In the contemporary business environment, many business organisations have constantly been engaged in expanding their reach by entering into new and potential international markets.
Zara is one of the leading and most popular Spanish clothing and the accessories retailers. It is the flagship brand of Inditex group. Inditex group is one of the world’s largest fashion retailers. The Inditex group owns several brands. Among all of the owned brands, Zara is considered as one of the most popular and accepted brand among the people around the globe.
For US Computer Systems companies, the major difference between doing business at home and abroad lies in a lowered predictability of foreign markets and,therefore, potential liability to incurring a greater costs than at home. The international/global marketing environment is more complex and varied than at home, adding considerably to the risks associated with international expansion.
These are the Mercantilist Theory, the Theory of Absolute Advantage, the Theory of Comparative Advantage and the Theory of Factor Endowments.
Mercantilism is the theory that a nation's wealth depends upon the balance of its exports over its imports (Mercantilism, 2007).
According to Hill (1998) every fiscal year retailers are able to experience a significant progress in several key metrics. Retailer's inventory was reduced from $55 million to $23 million and inventory turns rose from 12 to 26. The cost of revenues, excluding the benefit from previous special charges and the applicable portion of the amortization of intangible assets, decreased from 72.3% of revenues to 67.8% of revenues (McAuliffe, 2000).
on an American enterprise entering Mexico, followed by a brief history of the history of the Mexican peso then an analysis will be conducted as to the prospects of this currency in the near to late future.
There are two types of currency risk associated with investing in Mexico
Translation exposure is also called accounting exposure as firms operating in foreign currency has to convert or translate the same into local currency to represent these assets/liabilities in local currency.