Analysis of Promotional Program Situation - Essay Example

Only on StudentShare

Extract of sample
Analysis of Promotional Program Situation

This product is hopefully going to sail through the market given its peculiarity, simplicity and integrative capabilities.
There are a number of competing products to the Tablet360. However, the main competition is from the Nokia and Samsung who have by far established a number of related products. Their products are well positioned across the world market. They have a broad market share, towering through a number of countries. Their marketing strategies are vibrant and they have their presence on all the local and international media, in addition to the internet. They are also well promoted through sponsorship of great football clubs that play in the English Premier League. At the moment, there are so many phones and related tablets from these companies with enhanced features such as the touch screen, radio, mobile banking options, TV and the internet among others. (Strauss). In addition, it might be difficult to persuade the huge population that has already embraced these gadgets given the extra expenditure that they may have to incur on Tablet360. However, the saleability of this gadget is almost guaranteed since its features are luxurious, efficient and amazingly economic due to the miniaturized enhancements and the ease of workability. As such, the tablet is estimated to command a market share of about 75% percent in the electronic market if effective advertisement is carried out.
Most of the competitors are marketing their products through the mass media and the internet. (Strauss). In addition they also use the mobile phone short messaging services to spread the awareness of their products. (Christensen and Lægreid). In order to counter this, a more personalized marketing strategy for Tablet360 will have to be adopted. For example, after closing a sale with a buyer of the tablet, he might be given an opportunity to seek for a customer of another tablet with a guaranteed commission. (Strauss). In case the new customer comes, then the same strategy can ...
Download paper

Summary

The product is hopefully going to be The Super-Thin Touch-Screen “Everything” Card. The device incorporates a number of features found in many electronic gadgets and acts as a one-stop shop for a…
Author : yoshiko66

Related Essays

IMC Plan On Geico Insurance Company
Center of discussion in this paper is GEICO or Government Employees Insurance Company. Founded by Leo & Lillian Goodwin in the year 1936, the Company started its journey as car insurance company for government & military employees. Since then it has seen many changes in its structure & quest for growth. The company has grown by leaps & bounds over these years and is adjudged as 3rd largest auto insurer in private section in US. GEICO is standing tall as part of Berkshire Hathaway headed by Warren Buffet with 8 million policyholders & 17 million vehicles insured under its belt. GEICO started as...
13 pages (3263 words) Research Paper
Situation Analysis, Target Market Identification Report
This makes them feel more masculine. This report undertakes a comprehensive study of marketing analysis of the luxury wrist watch line of products. It will provide an opportunity to study client’s psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customer’s unique needs. A comprehensive analysis report gives information about challenges and opportunities in this market that can be explored by Swatch Group, through its Omega brand, to increase Ladymatic’s market presence. This also helps the company make...
10 pages (2510 words) Essay
Marketing Plan-Situation Analysis
The main feature of Masi bikes are quality, speed, endurance with innovation at an affordable price. The bike is light in weight as compared to other bikes and equipped with latest and modern frame. The key feature of this bike is the knobby tires that improve the grip on rough surfaces and the high quality brakes that have high power than normal brakes. Some other features if this bike includes additional stability and dual side pedals. The distribution channel that would be used to provide the consumers with latest model of Masi CXR will be through outlets where the consumer would easily...
3 pages (753 words) Essay
MK455 - Promotional Policies and Strategies/ Promo Plan Project
Promotional plans aims to provide simple and practical schedules which are less time consuming and that provides focus and direction that encourages the marketing efforts. Promotional strategies and approaches are subject to change and this can only be done in a situation where a comprehensive plan provides basis upon which such a change is achieved (Delre, jager, Bijmolt & Janssen, 2007). In this paper, a comprehensive promotional plan will be provided for my fictitious product that in this case shall be a remote control diaper changer. Therefore, I will provide a detailed description of my...
7 pages (1757 words) Research Paper
Communications Plan _ Context Analysis _ Promotional Objectives _ Marketing Communications Strategies _ Promotional Mix
An effective communication plan acts as a guide to the marketing managers in the company to maintain a better cooperative relationship with the targeted customer group through an enhanced ability to suffice customer needs (Lyles, 2002). It is also argued to be an effective tool to build trust amid the customer groups, which not only stimulates greater volume of customers purchasing the offered service/product, but also ensures long-run stability in the organisation-client relationship (Andersen, 2001). Context Analysis Cambridge Science Pharmaceuticals (CSP), as an international healthcare...
8 pages (2008 words) Assignment
Promotional Analysis
The area of the business is strategically located in order for its esteemed customers to access quickly. Because the store also has a high volume of individuals, it is situated in the center of the city and a very spacious locality.
...
8 pages (2008 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!