StudentShare solutions
Triangle menu

Analysis of Promotional Program Situation - Essay Example

Not dowloaded yet

Extract of sample
Analysis of Promotional Program Situation

This product is hopefully going to sail through the market given its peculiarity, simplicity and integrative capabilities.
There are a number of competing products to the Tablet360. However, the main competition is from the Nokia and Samsung who have by far established a number of related products. Their products are well positioned across the world market. They have a broad market share, towering through a number of countries. Their marketing strategies are vibrant and they have their presence on all the local and international media, in addition to the internet. They are also well promoted through sponsorship of great football clubs that play in the English Premier League. At the moment, there are so many phones and related tablets from these companies with enhanced features such as the touch screen, radio, mobile banking options, TV and the internet among others. (Strauss). In addition, it might be difficult to persuade the huge population that has already embraced these gadgets given the extra expenditure that they may have to incur on Tablet360. However, the saleability of this gadget is almost guaranteed since its features are luxurious, efficient and amazingly economic due to the miniaturized enhancements and the ease of workability. As such, the tablet is estimated to command a market share of about 75% percent in the electronic market if effective advertisement is carried out.
Most of the competitors are marketing their products through the mass media and the internet. (Strauss). In addition they also use the mobile phone short messaging services to spread the awareness of their products. (Christensen and Lægreid). In order to counter this, a more personalized marketing strategy for Tablet360 will have to be adopted. For example, after closing a sale with a buyer of the tablet, he might be given an opportunity to seek for a customer of another tablet with a guaranteed commission. (Strauss). In case the new customer comes, then the same strategy can ...Show more

Summary

The product is hopefully going to be The Super-Thin Touch-Screen “Everything” Card. The device incorporates a number of features found in many electronic gadgets and acts as a one-stop shop for a…
Author : yoshiko66
Analysis of Promotional Program Situation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analysis of Promotional Program Situation"
with a personal 20% discount.
Grab the best paper

Related Essays

Situation Analysis, Target Market Identification Report
Omega Ladymatic watches started off bearing characteristics of typical women watches including small size and less comprehensive design detail. However, the rise of corporate women who are just as aggressive as their male counterparts has led to design alterations that have increased the size of the dials.
10 pages (2500 words) Essay
Situation analysis in marketing planing
An effective strategy and vision can yield billions of dollars whereas a multi-billionaire firm may turn to be zero due to its faulty strategy as well. This paper talks about Pizza restaurant, planned to be launched in Riyadh in Saudi Arabia. This paper touches a number of marketing concepts and apply them to the case of Pizza restaurant to find how a firm can strategically plan and design its marketing and how these can help it achieve its ultimate goals TABLE OF CONTENTS Introduction …………………………………………………………… 4 Situation Analysis (Internal to the company) ………………………… 4 Company’s mission, objectives and growth strategies …?
6 pages (1500 words) Essay
Situation analysis of Grill`d
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
9 pages (2250 words) Essay
Marketing Plan-Situation Analysis
The company did great to meet the demands of the bikers by providing them a Cyclocross bike in a complete package that includes the aluminum frame. The competitors for Masi CXR in the category of entry level are Fuji (Cross 3.0), Jamis (Nova Pro) and Specialized (CruX comp Disc Apex) (Josh, 2012).
3 pages (750 words) Essay
Situation Analysis: General Motors
Founded in 1908, General Motors (GM) is the world's largest automaker with manufacturing plants in 33 countries and over 327,000 employees (General Motors 1). As one of the industry's sales leaders, GM makes a large number of different types of cars, trucks, and sport utility vehicles.
5 pages (1250 words) Essay
Situation Analysis (Marketing Reserch)
As one of the industry’s sales leaders, GM makes a large number of different types of cars, trucks, and sport utility vehicles. It also
5 pages (1250 words) Essay
Hilton
rs program in the lucrative market, in conjunction with their continuous review and evaluation of the rewards program to better serve their identified loyal clientele, Diskin needs to determine the best possible course of action from among alternative options. Starwood
3 pages (750 words) Essay
Situation Analysis/ Target Market Identification Report
Some of the product that is famous in this range is the Crunchie bar, Turkish delight and box bar and Bubbly bar (Cadbury Australia 2012). These are
8 pages (2000 words) Essay
Situation analysis
Starbucks operates under the mission of “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Starbucks 2013). The fast food chain industry is a very competitive industry. There are other
5 pages (1250 words) Essay
Tourism situation analysis ( Qatar )
Qatar wishes to emulate the tourism infrastructure and success of another emirate state Abu Dhabi, which has been one of the top tourist attractions in the UAE of late. The present study will focus on the prospects of tourism industry growth in Qatar by
7 pages (1750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT