Consumer Buyer Behaviour and Organisational Buyer Behaviour - Essay Example

Only on StudentShare

Extract of sample
Consumer Buyer Behaviour and Organisational Buyer Behaviour

The researcher of this essay aims to analyze the buying process of the consumers which entails few different stages while arriving at a final purchase decision. The ‘consumer buying behavior’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In a similar way, organizational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learned to occur over time entailing numerous organizational members along with their association with the other existing organizations as well as institutions. The process of organizational buying behavior is observed to be a definite behavior that involves more than just an easy process related to placing of orders with regard to the suppliers. ‘Organisational buying behavior’ is referred as the course of action related to decision making with the help of which the official organizations create the requirement for the purchased services as well as products.The official organizations are also believed to recognize, assess and select among the other suppliers and brands. Thus, this complete process is known as the ‘organisational buying behavior’ (Ferrell & Hartline, 2010). ...
Download paper

Summary

This essay explores the buying behavior of the consumers and organizations. They are believed to differ in a significant way in terms of their buying process and decision making. It becomes important to gain an insight into the stated kind of behaviors in order to comprehend the differences between them. …
Author : hackettandreann

Related Essays

Understanding & Researching Consumer Buyer Behaviour
Understanding & Researching Consumer Buyer Behavior ...
8 pages (2008 words) Essay
Buyer behaviour
One of the main reasons of this report is to study how this advertisement campaign slogan has helped in boosting the organization’s sales and whether it has been effective (John, March 21, 2002). To do this one will have to identify who the slogan is aimed at, what products are offered by the organization, when the product is in use, the positioning of the advert and lastly why the slogan is so effective. In order to know who the product is aimed at, one has to consider the product itself. Nike organisation has a wide range of products, ranging from sport shoes, clothes and drinking bottles....
10 pages (2510 words) Essay
Vans, Inc.: A Company Analysis
This essay discusses the analysis of the Vans company, that is associated closely to the sport, customized shoes according to customer preferences and recommendations by professional skateboarders. The company was hailed the “skateboard shoe of choice”, and remained profitable despite the competition and all efforts of the authorities to prohibit the sport. Vans customers were offered flexibility, affordability, and durability, these value propositions also served as the company’s competitive advantage. It added more styles, colors, and designs that satisfied more customers in the year...
4 pages (1004 words) Essay
Buyer and Consumer Behaviour: Measuring and Interpreting Brand Performance
It can be said that operating in repertoire market requires focusing on light users along with concentrating on existing heavy users. This will help in creating a long term impression and value in the business environment. The second part of the discussion talks about awareness and salience where three questions over brand salience and top of the mind impression has been discussed. It is important to create brand salience using marketing and promotional strategies in order to grow and develop as a brand. At the same time, brand salience offers long term competitive advantages considering the...
8 pages (2008 words) Assignment
buyer behaviour
The brand was also listed as the #1 company in the world by Forbes.com in June 2012. The rankings were based upon aspects such as people’s willingness to buy, recommend, work for, and invest in a company which is 60% driven by the perceptions of the company and only 40% by the perceptions of their products. The Target Audience/Market Segment: The ad, in this context, is designed for the market segment of an elite upper class that touts trendy styles and exquisite tastes as the marks of their identity, as can be evidenced from the lady’s appearance and the driver’s initial introduction of...
8 pages (2008 words) Essay
Buyer Behaviour
It is obvious that NetFlix lags behind its competitors in most of preferred ( except in cost and picture where it placed second at 24 to Blockbuster’s 48). Inferring from Fishbein’s extended analysis, NetFlix has a lot of things to do if it intend to launch in UK successfully. First, it has to increase the number of titles it intend to rent out because it is perceived as lacking in this area. Second, it also needs to improve the interface of its website because end users find it complicated compared to its competitors based on the survey conducted. In addition to it, it has to improve the...
8 pages (2008 words) Essay
Buyer Behaviour : Summative Assignment
In relation to this particular ad campaign, the study will specifically highlight the target consumers, services offered, the location of the campaign, the timing of the launch and various other factors. Aims and Approaches of the Campaign Whenever an ad campaign is launched by a company, it marks certain factors related to marketing expansion. This factor also provides new opportunities for the target consumers to enjoy new variances and options pertaining to the products and services of a particular company. Behind every ad campaign there are certain aims and objectives. Correspondingly, the...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!