Consumer Buyer Behaviour and Organisational Buyer Behaviour

Consumer Buyer Behaviour and Organisational Buyer Behaviour Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
Download 0
Consumer Buyer Behaviour and Organisational Buyer Behaviour Table of Contents Consumer Buyer Behaviour and Organisational Buyer Behaviour 1 Table of Contents 2 Introduction 3 Difference between Both the Buyer Behaviours 4 Conclusion 9 References 10 Bibliography 13 Introduction The buying behaviour of the consumers and organisations are believed to differ in a significant way in terms of their buying process and decision making…

Introduction

The consumers are observed to usually undergo a psychological course of action while making purchase of products. This particular course of action is frequently regarded as “consumer buying process”. The buying process of the consumers entails few different stages while arriving at a final purchase decision. The ‘consumer buying behaviour’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In the similar way, organisational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learnt to occur over time entailing numerous organisational members along with their association with the other existing organisations as well as institutions. The process of organisational buying behaviour is observed to be a definite behaviour that involves more than just an easy process related to placing of orders with regard to the suppliers. ‘Organisational buying behaviour’ is referred as the course of action related to decision making with the help of which the official organisations create the requirement for the purchased services as well as products. ...
Download paper
Not exactly what you need?

Related papers

Understanding & Researching Consumer Buyer Behaviour
Understanding & Researching Consumer Buyer Behavior …
Buyer behaviour
One of the main reasons of this report is to study how this advertisement campaign slogan has helped in boosting the organization’s sales and whether it has been effective (John, March 21, 2002). To do this one will have to identify who the slogan is aimed at, what products are offered by the organization, when the product is in use, the positioning of the advert and lastly why the slogan is so…
Customer and Buyer Behaviour
Apparently, the customer traits at the time are not so different from those of today—customers are driven by the band wagon, and their demand for a product plummets as the craze expires. Vans associated closely to the sport, customized shoes according to customer preferences and recommendations by professional skateboarders. The company was hailed the “skateboard shoe of choice”, and…
Buyer and Consumer Behaviour: Measuring and Interpreting Brand Performance
It can be said that operating in repertoire market requires focusing on light users along with concentrating on existing heavy users. This will help in creating a long term impression and value in the business environment. The second part of the discussion talks about awareness and salience where three questions over brand salience and top of the mind impression has been discussed. It is important…
buyer behaviour
The brand was also listed as the #1 company in the world by Forbes.com in June 2012. The rankings were based upon aspects such as people’s willingness to buy, recommend, work for, and invest in a company which is 60% driven by the perceptions of the company and only 40% by the perceptions of their products. The Target Audience/Market Segment: The ad, in this context, is designed for the market…
Buyer Behaviour
Buyer Behaviour Name Professor Class Date University 1. Fisbein Analysis of Online downloadable film services a. Based on the research rating information given above construct an Attitude toward the Object (Fishbein) analysis for each of the movie download services. Please note that a good answer to this question should contain a discussion about the Extended Fishbein model and also a critique of…
Buyer Behaviour : Summative Assignment
In relation to this particular ad campaign, the study will specifically highlight the target consumers, services offered, the location of the campaign, the timing of the launch and various other factors. Aims and Approaches of the Campaign Whenever an ad campaign is launched by a company, it marks certain factors related to marketing expansion. This factor also provides new opportunities for the…