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Consumer Buyer Behaviour and Organisational Buyer Behaviour - Essay Example
Author : hackettandreann
Pages 9 (2259 words)
This essay explores the buying behavior of the consumers and organizations. They are believed to differ in a significant way in terms of their buying process and decision making. It becomes important to gain an insight into the stated kind of behaviors in order to comprehend the differences between them. …
The researcher of this essay aims to analyze the buying process of the consumers which entails few different stages while arriving at a final purchase decision. The ‘consumer buying behavior’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In a similar way, organizational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learned to occur over time entailing numerous organizational members along with their association with the other existing organizations as well as institutions. The process of organizational buying behavior is observed to be a definite behavior that involves more than just an easy process related to placing of orders with regard to the suppliers. ‘Organisational buying behavior’ is referred as the course of action related to decision making with the help of which the official organizations create the requirement for the purchased services as well as products.The official organizations are also believed to recognize, assess and select among the other suppliers and brands. Thus, this complete process is known as the ‘organisational buying behavior’ (Ferrell & Hartline, 2010). ...