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Consumer Buyer Behaviour and Organisational Buyer Behaviour
Pages 7 (1757 words)
Consumer Buyer Behaviour and Organisational Buyer Behaviour Table of Contents Consumer Buyer Behaviour and Organisational Buyer Behaviour 1 Table of Contents 2 Introduction 3 Difference between Both the Buyer Behaviours 4 Conclusion 9 References 10 Bibliography 13 Introduction The buying behaviour of the consumers and organisations are believed to differ in a significant way in terms of their buying process and decision making.
The consumers are observed to usually undergo a psychological course of action while making purchase of products. This particular course of action is frequently regarded as “consumer buying process”. The buying process of the consumers entails few different stages while arriving at a final purchase decision. The ‘consumer buying behaviour’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In the similar way, organisational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learnt to occur over time entailing numerous organisational members along with their association with the other existing organisations as well as institutions. The process of organisational buying behaviour is observed to be a definite behaviour that involves more than just an easy process related to placing of orders with regard to the suppliers. ‘Organisational buying behaviour’ is referred as the course of action related to decision making with the help of which the official organisations create the requirement for the purchased services as well as products. ...
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