Case Study: Bottled Water – Critical Analysis

Case Study: Bottled Water – Critical Analysis Case Study example
Masters
Case Study
Marketing
Pages 7 (1757 words)
Download 0
This paper has analysed the case study “Bottled water – a pure or guilty pleasure?” Issues, such as profits being the primary marketing objective and not stakeholder benefit, misuse of branding, manipulation of consumers by marketers have been discussed in detail in this paper…

Introduction

Globalization has levelled the playing field for the business world to some extent. World is virtually flat and business today thinks in terms of global audience, markets and products. The ways businesses function and operate has undergone a complete makeover. New products and services have been developed which would have been unimaginable a few decades ago. While some products have had a major influence on the way we live, others have been a mere creation of marketers for achieving financial gains. Some products deliver no benefits to the consumers or the society but have been commercially successful due to the intelligent use of branding and marketing. To some extent, globalization can also be credited for the success of these products. One such product is bottled water; its consumption has been consistently growing and, as a result, the industry is expanding at a great pace. Case study “Bottled water – a pure or guilty pleasure?” has tried to address this issue with respect to the bottled water industry; this paper is a critical analysis of the case study.
Globalisation and Marketing
Marketing – A Universal Discipline?
Globalization has brought down the barriers between economies and markets, and has created a truly global market place. Businesses today are building products and services that cater to a global audience. Marketing is one aspect of the business which needs a more focused and targeted approach than a universal one. Even though marketing is a universal discipline, marketing practices must vary from country to country. The customers, available media, channels of distribution, competitors, etc are different in different countries. ...
Download paper
Not exactly what you need?

Related papers

Bottled water consumption
Women under 25 years of age are found to be the largest consumers of bottled water. Moreover, it has also been found that bottled water is considered as more of a necessity than a luxury. Convenience, pricing, quality and availability have been found to be major determinants of the popularity of a bottled water brand. The implications of the findings of this study have also been discussed.…
Introducing a line of bottled water
In order to differentiate within the market, the supplements would be developed so that the water taste was not changed, and through marketing to the segment of the population that is starting to experience minor ailments and issues that can be directly addressed through supplements. The segment would be the aging population that is 40 and over. Marketing will also have to be directed to a broader…
Critical analysis
al. (2001). The objectives of these journals along with the importance of the discussion constructed in these journals will also be taken into account while interpreting their criticality. The research methods, literatures and analyses criteria considered in these journals will be taken as significant parameters to analyse the validity at large. Hereafter, the two journals will be observed as…
Company critical analysis - DHL
With time the company grew rapidly operating in over 200 countries with 110,000 employees and very recently the company was renamed as Deutsche Post DHL and established a new innovation centre division for more innovative and sophisticated way of logistic system (DHL, 2011). This research is concerned with the in depth study of the company for critical analysis of the core competence of the firm…
Critical Analysis
Predatory pricing is one such strategy that is being used by business organizations across the globe. Predatory pricing involves a strategy in which a firm sells its products at lowest possible rates below the offerings of all the competitors so as to grab the market share of the competitors on the basis of competitive pricing (Denger, American Bar Association & Section of Antitrust Law, 1991,…
marketing
Some of these issues include, waste and pollution. This survey indicates that, Fiji’s competitors in this filed, face similar environmental issues (Gary and Philip, 123). The study reveals the change of operation adopted by these firms such that, they could suit the consumers who favor environmental sustainable products. For instance, the firms have actively embraced packaging and shipping…
Competition in the Bottled Water Industry in 2006
The bottled water industry has expansively grown over the years. In the US, people consume billions of bottles of water, each week. On the average, the American population use close to $16 billion dollars on bottled water. It is expected that by the year 2020, the industry will account for $148 billion, from the $70 billion in 2005. The growth rate of the bottled water industry is remains…