Banyan Tree Case Study

Banyan Tree Case Study Essay example
Masters
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Marketing
Pages 9 (2259 words)
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1. What are the main factors that have contributed to Banyan Tree's success? Banyan tree owes its success to many different factors – the fact that it is socially responsible, and they emphasize this to the guests by getting them involved in their socially responsible activities…

Introduction

That said, these factors are important, but the main factor which contributes to Banyan Tree's success is the way that they treat their employees. Banyan Tree allows its employees to vary service delivery according to the local customs and practices, and this gives the employees investment and ownership in the company. The same goes for the fact that employees are able to be creative with bed decoration. Staff welfare is paramount to the company – they provide luxurious amenities, as well as prosaic, but necessary, amenities, such as child care facilities. Therefore, the employees have ownership, in that they really care about the facilities. This fits in with the concept of shared vision. A shared vision is one in which the leader, and all the followers, have the same vision for the company. Every person cares about this vision, and everybody has the desire to carry out this vision. Every member of the organization has the same vision, therefore will be truly committed to make the vision happen (Senge, 1990, p. 206). What Banyan Tree is doing right is that it has created the shared vision by acknowledging the strengths of the employees. This acknowledgment of each individual member is a powerful factor in creating a shared vision. Having a shared vision enables the employees to know that they own a piece of this vision, and that they are a part of the vision (Senge, 1990, p. 212). ...
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