Marketing Survey for Gourmet Cupcakes

College
Research Paper
Marketing
Pages 10 (2510 words)
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1. Research Report The following report contains the marketing research results for the Gourmet Cupcake Bakery Research Project, conducted by the student Customer Name as a class exercise for the marketing course Marketing 412 for Professor Name. 2. Table of Contents 3…

Introduction

Limitations 13 8. Recommendations and Conclusions 14 3. Executive Summary The purpose of the following report is to present the results of a consumer survey of attitudes and purchasing intention among consumers in regards to the Gourmet Cupcakes Bakery product offering. The Gourmet Cupcakes Bakery currently operates exclusively in the United States; however, global opportunities exist for this product, as the survey results indicate a very high level of satisfaction with the quality and taste of the cupcakes. 3.1 Objectives The objectives of this research report were to ascertain the perceived value and level of satisfaction with the Gourmet Cupcakes Bakery product offering among consumers. The research report author utilized the Qualtrics Survey Software tool to compile and tabulate responses from 29 consumers. The results are displayed in table form in section 6 of this report. 3.2 Results The results of the survey indicate a very high level of satisfaction with the product offering. 77 percent of the respondents indicated that they were very satisfied with the Gourmet Cupcakes Bakery product offering. 3.3 Key Findings The report indicates that the product has a strong appeal among the consumers surveyed. It also indicates that the quality of the ingredients used and the exceptionally delicious taste of the cupcakes remain the key competitive advantages for the Gourmet Cupcakes Bakery product offering. ...
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