Turkish Airlines Current 4Ps Marketing Policies - Essay Example

Only on StudentShare

Extract of sample
Turkish Airlines Current 4Ps Marketing Policies

As of today, almost 51% of its shares are owned by the public, whereas, the remaining are retained by the government. Over the years the company has flourished to the extent that, in 2008 it was named as one of the fastest growing European carriers in terms of traffic and seating capacity (Turkish Airlines, 1996-2012). At a time when the global recession caused other European airlines to cut down their operations, Turkish Airlines managed to demonstrate steady growth in terms of its passenger traffic and seating capacity. The company has over 127 carriers in its fleet and flies to over 145 international and 41 local destinations (Turkish Airlines, 1996-2012). Istanbul is primarily considered to be its gateway to various Middle East destinations. The company’s overall business strategy revolves around expansion and development of its operations. As part of recognition for its strategic efforts, it has been labeled as a four-star airline (Skytrax, 1999-2011). The company, therefore, is now eyeing the five-star segment and is enhancing the quality and service of its carriers in order to enhance customer experience. An essential part of its overall strategy, therefore, is inevitably the marketing strategy. Holistically, the company is aiming at creating greater brand awareness amongst its target market and to position itself differently from competitors in terms of reliability, safety and quality. ...
Download paper


Turkish Airlines is the official carrier of Turkey and was established in Ankara on 20 May 1933 (Turkish Airlines, 1996-2012). The airline was formed under the directives of Ministry of Defense of Turkey and initially served the primary purpose of being a national carrier (Turkish Airlines, 1996-2012)…
Author : qreichert

Related Essays

Marketing Plan of Skyvision Airlines
7 pages (1757 words) Research Paper
Classic Airlines Marketing Solution
10 pages (2510 words) Essay
Classic Airlines Marketing Solution
8 pages (2008 words) Term Paper
Classic Airlines Marketing Solution
6 pages (1506 words) Essay
Classic Airlines marketing Solution
8 pages (2008 words) Essay
Southwest Airlines Marketing Plan Report
13 pages (3263 words) Essay
Create a 2015 campaign for Turkish Airlines in Chinese Market.
10 pages (2510 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!