It is about reaching your customers, both existing and potential, at the right time, in the place with the right tactics. This essay will essentially deal with what social networking communities are, the ramifications that they have on their customers who are also users of these social networking communities and the marketing and brand related activities they employ to target this segment. Social Networking Communities-a phenomenon Very aptly put by Jeremiah Owyang (2007), Online communities group together people who share similar interests and are involved in the exchange of information and connected over the Web. Online social network sites are a broader category of the same nature that allow individuals to connect with people known or unknown to them by creating profiles through which they manage their contacts and interact with them. The differences between the different social media networks is blurring with time with the only differentiating factor the level of restriction enabled on the community or site that determines the kind of members who join it. ...Show more
Marketing Through Online Social Networking Communities Course Instructor Date Contents Introduction 3 Social Networking Communities-a phenomenon 3 Marketing in the Social Media Landscape 4 The Melting Point-Marketers interact with Users 5 Leveraging Social Networks for Successful Marketing and Brand-Related Activities 8 Conclusion 8 Bibliography 9 Introduction The social media landscape has taken by storm consumers and marketers alike…
Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.
A new dimension of social networking is through modern communication means, which in most cases is through internet. This includes an online service or site that is designed to build and propagate social networks or social relations between people, examples of these sites are Face book, twitter, Nexopia, Bebo and hundreds of others.
Various networks have sprung over the internet that allow user to connect to each other for leisure and fun or for commercial purposes. Depending upon the type of connectivity a site offers it is categorized as a social networking or a business networking site.
This society that humans currently belong to is pretty advanced as compared to its contemporary times as technologically advanced communication means are inevitable in it. Social connections are an inevitable part of the lives of human beings now. This study is aimed at highlighting various aspects of these endless social connections that exist virtually.
They have increasingly influenced the consumer’s scope in private life through perpetration of ideas and principles through exchange of ideas and principles. This creates an interrelated business circle that allows firms to exploit the new medium for marketing (Doyle 12).
The purpose of this paper is to analyze whether social networking sites such as Twitter and Facebook are good for supporting business. This paper also discusses the potential threats of using networking sites for supporting business. Social networking sites are good for supporting business primarily on enhancing marketing campaigns and improving customer service.
From being a place where members meet electronically, social networking sites also proved to be one of the best sources of generating unconventional means of marketing as the buying behaviors and patterns of consumers is largely influenced by the community behaviors.
For the virtual world, Preece adds computer systems to the criteria identified by Hillery. These four criteria are well recognized in other research addressing the nature of an online community. The work of Rheingold has been instrumental in establishing ways in which others define an online community.
The newspaper business is in peril of becoming obsolete because of the nature of the information that is available online. In using technologies such as online social networks, newspapers can explore ways in which to take advantage of all the ways in which to exploit the
Author quotes that these networking sites can be categorized by various means that include their mode of connectivity, purpose, and their remuneration, if any applicable. Studies reveal that these sites are not only advantageous but
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