Marketing through Online Social Networking Communities

Marketing through Online Social Networking Communities Essay example
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Marketing Through Online Social Networking Communities Student’s Name Course Instructor Date Contents Introduction 3 Social Networking Communities-a phenomenon 3 Marketing in the Social Media Landscape 4 The Melting Point-Marketers interact with Users 5 Leveraging Social Networks for Successful Marketing and Brand-Related Activities 8 Conclusion 8 Bibliography 9 Introduction The social media landscape has taken by storm consumers and marketers alike.


It is about reaching your customers, both existing and potential, at the right time, in the place with the right tactics. This essay will essentially deal with what social networking communities are, the ramifications that they have on their customers who are also users of these social networking communities and the marketing and brand related activities they employ to target this segment. Social Networking Communities-a phenomenon Very aptly put by Jeremiah Owyang (2007), Online communities group together people who share similar interests and are involved in the exchange of information and connected over the Web. Online social network sites are a broader category of the same nature that allow individuals to connect with people known or unknown to them by creating profiles through which they manage their contacts and interact with them. The differences between the different social media networks is blurring with time with the only differentiating factor the level of restriction enabled on the community or site that determines the kind of members who join it. ...
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