Marketing - Justification Report

Marketing -  Justification Report Essay example
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JUSTIFICATION REPORT Name Professor’s name Course Date Introduction This report seeks to provide concrete justifications on the need to market a brand of sport nutrition products within the Top Tier Sports Gym in the town of Douglasville, Georgia. This is necessitated out of the realization that the Gym greatly needs these important products and it would be imperative if the relevant people permitted this humble cause.


The Gym has a total of two owners and three trainers all of whom have a background in the sports industry. The objective in this aspect is to seek the relevant products, which are healthy and appropriate and can effectively assist the clients in the gym with their needs associated with the aggressive training. Indeed, the training process is very delicate and requires very important essentials, which should always be available in a bid to make training a more professional aspect. In this respect, the report seeks to convince Top Tier that the potential products will greatly assist the clients in selecting healthier diets, which can positively influence their health. The initiative is further intended to offer proper training to the clients in order to enable them make relevant decisions regarding the best products to select. The initiative is intended to deal with four lines of products that include sports drinks, energy drinks, energy bars and sports shakes. The justification on the need to use these products is given on professional grounds other than on plain product promotion claims. ...
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